OPERATIONS

J.C. Penney showcases unique mannequins in New York City store windows

BY Marianne Wilson

New York — J.C. Penney has teamed up with NBC’s “Today Show” to display five mannequins created in the image of real Americans in the windows of its store in Manhattan. The mannequins, which include a model of woman in a wheelchair and a male double-leg amputee, were made by Fusion Specialties, Broomfield, Colorado.

“We are committed to fitting our customers just as they are – all shapes, sizes and styles,” said Penney in a post on its Facebook page. “That’s why we’re proud to have teamed up with the ‘Today’ to display these ‘Perfect The Way They Are’ mannequins.”

The Today Show commissioned the mannequins as part of its “LoveYourSelfie” campaign, designed to encourage greater acceptance of all kinds of bodies. In its windows, Penney provides information on the person who inspired each mannequin: Dawna Callahan, who uses a wheelchair due to incomplete paralysis; Neil Duncan, a former Army paratrooper who lost parts of both of his legs in an explosion in Afghanistan; Ricardo Gil, who has dwarfism; Desiree Hunter, a 6-ft.-1½-inch college basketball player; and Beth Ridgeway, who is plus-size.

The mannequins are on display in Penney’s Manhattan Mall store through the end of August.

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Savings.com launches Amazon price comparison tool

BY Dan Berthiaume

Santa Monica, Calif. – Savings website Savings.com has launched PriceJUmp, an online tool that instantly compares Amazon product prices to prices around the Web. Users copy the URL of the product page they are viewing on Amazon and paste it into the PriceJump website search box.

PriceJump then searches thousands of sites to find better prices. In addition, the Savings.com PriceJump browser extension for Chrome (Firefox and Safari extensions are expected soon) provides the same PriceJump pricing information in the upper right hand corner of the user’s browser window while shopping on Amazon. When the user is not on Amazon, they won’t see any price information.

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Splunk platform helps drive online revenue at John Lewis

BY Marianne Wilson

San Francisco — Splunk Inc. announced that British retailer John Lewis is using Splunk Enterprise to deliver operational and customer insight across the retailer’s website.

Originally selected to search and alert on John Lewis’ IT infrastructure, Splunk Enterprise is now also used for digital intelligence through real-time analysis of data from e-commerce platforms to better understand purchasing trends, improve customer experience and drive higher conversion rates.

“Within weeks of implementing Splunk software, we saw a substantial return on investment,” said Aleem Cummins, release manager & Splunk lead, John Lewis. “We discovered we were losing customers with a certain version of a web browser at checkout. Insights from Splunk Enterprise immediately identified and helped to resolve the problem and protect our revenues. We have also started to analyze customer journeys on the John Lewis website, revealing new insight into how customer experience can be made even better. At John Lewis, customer experience is more than just words; it’s a belief, and Splunk has helped us to better understand, and improve, the experience we offer our customers.”

The John Lewis team uses the intelligence Splunk Enterprise provides to make key business decisions, from the IT, web and marketing departments to senior stakeholders of johnlewis.com. Over the key Christmas clearance in 2013, Splunk Enterprise made a positive contribution to John Lewis delivering the best online performance in company history. John Lewis online sales grew more than 23% over the holiday period, and Splunk Enterprise is credited with helping the organization make important operational and marketing decisions, such as when to promote certain items or campaigns.

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