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J.C. Penney stands behind Ellen DeGeneres despite protest from conservative group

BY CSA STAFF

New York J.C. Penney Co. on Friday said it fully backs its partnership with the popular television star and comedian Ellen DeGeneres. Its support comes after One Million Moms, an extension of the conservative American Family Association group, asked the retailer to dump DeGeneres as a spokeswoman because she is a lesbian.

In an e-mailed statement reported by Reuters, a J.C. Penney spokesperson wrote, "JC Penney stands behind its partnership with Ellen DeGeneres" and added that its announcement of the agreement sums up the retailer’s feelings of the TV personality.

In the statement, which was issued by the chain on Jan. 25, Penney president Michael Francis described DeGeneres "one of the most fun and vibrant people in entertainment today, with great warmth and a down-to-earth attitude."

One Million Moms criticized the company for not being "neutral in the culture war."

"Funny that JC Penney thinks hiring an open homosexual spokesperson will help their business when most of their customers are traditional families. More sales will be lost than gained unless they replace their spokesperson quickly," the group posted on their website. It also urged supporters to call their local J.C. Penney store manager to lodge complaints against hiring DeGeneres.

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Chicago Sports Depot, Chicago

BY CSA STAFF

Chicago Sports Depot, a one-stop shopping destination for all things White Sox as well as other Chicago sports teams, offers consumers the ultimate in sports merchandising. The 15,000-sq.-ft. store was developed through a close collaboration between Delaware North Companies and the Chicago White Sox, with RGLA Solutions, Schiller Park, Ill., serving as the design architect.

(Click here to see more photos.)

The store, which carries branded-merchandise from the White Sox, Bulls, Bears, Blackhawks and Cubs, as well as from several area colleges and universities, is one of the largest of its kind at any professional sports stadium. Infused with an overall baseball theme, the design employs state-of-the-art technology to showcase Chicago’s sport teams. A baseball-styled stitching pattern on the floor leads customers through the space, while oversized championship murals on two-story staircase walls and perimeter walls help brand the space.

A key feature of the store is a full motion LED video staircase, billed as the first one of its kind in the United States, which displays sports-related video feed, images and team logos. The staircase, which utilizes some 15,000 LED lights and was developed in collaboration with RGLA and Phillips Color Kinetics Division, entices fans to shop both levels while making a powerful branding statement. More than 75 video monitors, including four video walls, are positioned throughout the space.

Reproductions of front-page newspaper stories were incorporated onto the walls to recreate the local excitement of past championships. A display of White Sox logos allows customers to connect with the team through memories of various eras. The attention to detail extends into every space of the store, including the bathroom – where a catcher’s mask light fixture is installed.


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L.Jandayan says:
Mar-07-2013 10:44 am

I grew up loving different kind of sports. I do volleyball and my father loves basketball. Baseball is not our expertise and not our type but sometimes we find time to learn something how to do it. - J. Kale Flagg

L.Jandayan says:
Mar-07-2013 10:44 am

I grew up loving different kind of sports. I do volleyball and my father loves basketball. Baseball is not our expertise and not our type but sometimes we find time to learn something how to do it. - J. Kale Flagg

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Saks Fifth Avenue partners with 194 charities nationwide for Feb. donations

BY Katherine Boccaccio

New York City — Saks Fifth Avenue said Friday that, during February, it will give 5% of all registered purchases made with a Saks Fifth Avenue credit card back to local charities.

Saks Fifth Avenue has partnered with 194 charitable organizations nationwide.

“We appreciate our customers’ charitable involvement and look forward to giving back locally with this exciting and newly implemented national program,” said Steve Sadove, chairman and CEO, Saks Inc.

Customers may select which local charity from Saks Fifth Avenue’s roster they wish to allocate their 5% contribution.

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