OPERATIONS

J.Crew announces new president, senior execs

BY Katherine Boccaccio

New York — A Wednesday report by Women’s Wear Daily said Libby Wadle been named president of the J. Crew brand, charged with overseeing both the retail and direct businesses of J. Crew, Crewcuts and J. Crew factory outlets. She was previously EVP.

Former chief administrative officer James Scully has been promoted to COO.

In other moves: Two SVPs of merchandising, Laura Willensky and Charlie Phillips, were promoted to EVPs. Tom Mora and Frank Muytjens have been elevated to SVPs of women’s and men’s design, respectively. Mark Demott, formerly SVP, has been named EVP of brand creative. Charlie Miller, formerly a VP, has risen to SVP of asset management.

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Fairway Foods completes IPO

BY CSA STAFF

With only 12 stores, Fairway Foods is so small it can scarcely be called a regional supermarket chain, but that didn’t stop the company from completing a successful public stock offering on Wednesday.

Shares of Fairway Group Holdings were priced at $13 and after the first day of trading closed at $17.35. Fairway’s sales for the most recent fiscal year were $555 million and the company reported a loss of $11.9 million. However, the company’s stores have a loyal following with 12.7 million transactions conducted during the most recent fiscal year and sales per square foot of nearly $1,900.

Proceeds from the IPO will be used to fund expansion of a 60,000-sq.-ft. suburban format and a 40,000-sq.-ft. urban format.

"From our humble beginnings in 1933 as a small vegetable and fruit stand on a New York City corner, Fairway has developed into a leading food retailing destination in the greater New York City metropolitan area," said Fairway CEO Herb Ruetsch. "We are proud of our achievements and the part we play in supporting the communities that we serve. We look forward to building on our success by continuing to serve our customers with great food, great service and value."

The company’s expansion plans for the next several years will focus on the greater New York area where it enjoys some brand awareness and looks to open three to four units annually in suburban locations. Over time, the company indicated it will pursue growth in other high density markets in the northeast which it believes can support 90 stores. Longer term plans call for 300 units nationwide.

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Dove turns to forensic artist for latest real beauty campaign

BY CSA STAFF

ENGLEWOOD CLIFFS, N.J. — According to research conducted by Unilever’s Dove brand, the way women depict themselves is dramatically different from how others perceive them.

Dove research found that more than half (54%) ofwomen globally agree that when it comes to how they look, they are their own worst beauty critic. To continue its commitment to creating a world where beauty is a source of confidence, not anxiety, Dove conducted a social experiment to illustrate how this problem manifests. Documented in the short film, "Real Beauty Sketches," Dove explores how women view their own beauty in contrast to what others see.

The "Real Beauty Sketches" film features Gil Zamora, an FBI-trained forensic artist who has used his trademark Compositure Methodology to draw more than 3,000 sketches during his 28-year career. The film documented Zamora creating composite sketches of seven women who were hidden behind a curtain and he used their self-descriptions as the basis of his drawings. Prior to their session with the forensic artist, each of the women were unexpectedly asked to spend a short period of time with a stranger without being told why. Zamora then drafted sketches from the stranger’s depictions. Most of the sketches drafted from the stranger’s point of view showed a more beautiful, happier and frequently more accurate portrayal of the women and further demonstrates that, when it comes to how they look the biggest beauty pressure is the pressure they put on themselves.

"When I was asked to be a part of the film for Dove, I never imagined how different the two sketch portrayals would be," stated Zamora. "What has stayed with me are the emotional reactions the women had when they viewed the composite sketches hung side by side. I think many of these brave women realized that they had a distorted self-perception that had affected parts of their lives in significant ways."

"We conducted this social experiment and produced a film to reinforce our commitment to fostering self-esteem in women," added Jennifer Bremner, brand building director of skin cleansing for Dove. "We hope it will inspire women to reconsider their beauty and understand how other people see them."

Women can view the "Dove Real Beauty Sketches" film at Dove.us/realbeautysketches, Facebook.com/Dove or join the conversation at #wearebeautiful.

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