REAL ESTATE

Jersey Gardens to get makeover and new brand identity

BY Marianne Wilson

Las Vegas — Jersey Gardens, the largest outlet mall in New Jersey, is getting a makeover and a new brand identity. The 1.5 million-sq.-ft. center, in Elizabeth, N.J., will be rebranded The Outlet Collection/Jersey Gardens as part of a new strategy by developer Glimcher Realty Trust to introduce a new brand designation for its outlet centers going forward.

Glimcher will also rebrand and update its SuperMall, currently a hybrid center in Auburn, Wash., as The Oultet Collection/Seattle. It will become a pure outlet center as part of the rebranding.

Renovations at Jersey Gardens will begin this summer, and will include new flooring, lighting, furniture, logos and signage. Restrooms are also being significantly upgraded. The overall look of the center will have a more fashion feel, with an exterior entrance inspired by the white glass box facade of Louis Vuitton’s Fifth Avenue flagship. (Callison, Seattle, is the architect for both the Jersey Gardens and SuperMall renovations.)

As part of the renovation, Jersey Gardens will add the largest Tommy Hilfiger store in the world.

“The ‘Outlet Collection’ better reflects the upscale tenants of these properties and opens up new options for value-priced retailers looking to grow in the next 12-to-24 months,” said Michael P. Glimcher, chairman and CEO, Glimcher Realty Trust, in remarks during RECon, the International Council of Shopping Centers’ annual real estate convention in Las Vegas.

Glimcher said the shopping experience at the redone centers will be that of “a fashion mall at outlet prices.”

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Albertsons LLC leverages QR codes to help consumers perfect steak grilling

BY CSA STAFF

BOISE, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


In every Albertsons Market meat department, customers will find a QR code on a Steakhouse Choice poster that will take them directly to the Albertsons Market mobile site. From there, customers can watch the latest grilling video, view a recipe and share the recipe via email with friends. Customers also can connect to the company’s Facebook page to “Like” the page and view more Steakhouse Choice recipes. In addition to the mobile site, all of the videos can be found on Albertsons Market YouTube channel.

The videos feature Albertsons Market meat operations specialist Tim Brua, who lends his years of experience in backyard grilling to the videos.

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NASCAR fun races into Charlotte

BY CSA STAFF

NASCAR fans in Charlotte will have a lot to look forward to this weekend as the city welcomes the Coca-Cola 600.

On Friday, May 25, fans can enjoy the Cheez-It Show Car Simulator, Hellmann’s Show Car Simulator, Hefty Show Car Simulator, Coca-Cola 2-Seat Racing Simulator, Kingsford Ultimate Tailgate Truck, No. 22 Shell-Pennzoil Dodge Charger, No. 24 Pepsi MAX Show Car and No. 88 Diet Mountain Dew Show Car at the Walmart on North Tryon Street. In addition, Walmart’s 50th Anniversary Show Car, M&M’s Show Car, Simulator Pod and Trophy Display, Oreo Ritz Show Car, Budweiser Show Car, 5-hour Energy Show Car and Wheaties Show Car will be at the Walmart store on Norman Staion Boulevard in Mooresville, N.C.

On Saturday, May 26, Walmart driver Bill Elliot will appear at the Walmart on Concord Commons in Concord, N.C. from 1 p.m. to 2 p.m. The store will also feature Walmart’s 50th Anniversary Show Car, M&M’s Show Car, Simulator Pod and Trophy Display, Wheaties Show Car, No. 24 Pepsi MAX Show Car and No. 88 Diet Mountain Dew Show Car. In addition, Bill Elliot will appear at the Walmart onThunder Road inConcord from 11 a.m. to 12 p.m. The store will also feature the Budweiser Show Car, 5-hour Energy Show Car, Cheez-It Show Car Simulator, Hefty Show Car Simulator, Oreo Ritz Show Car, Coca-Cola 2-Seat Racing Simulator, Kingsford Ultimate Tailgate Truck, No. 22 Shell-Pennzoil Dodge Charger and the Hellmann’s Show Car Simulator.

For additional details and a complete listing of participating Walmart stores, visit Walmart.com/NASCAR.

"Walmart is the champion of the racing fan, and we are committed to providing customers with savings on authentic merchandise, as well as unique race time experiences," said Walmart market manager David Cruse. "We want to give fans affordability and accessibility, so they can enjoy race time with their families and friends."

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