ECOMMERCE

Jewelry brand teams up with Mastercard on VR shopping app

BY Marianne Wilson

Another retail brand has entered the virtual reality game.

Swarovski has teamed up with Mastercard to launch a virtual reality shopping app for the brand's line of crystal home accessories, Atelier Swarovski. The app is designed to immerse consumers in a beautifully decorated home setting where they can virtually browse and purchase crystal artwork using Masterpass, Mastercard’s digital payment service, without ever leaving the VR experience.

Consumers can place their smartphone into a compatible VR headset to enter the experience, which lets them walk through the five areas of the virtual home to browse designs. Once in the VR environment, they are able to learn about the stories behind each piece, read through descriptions, see the pricing, and in some cases watch videos about its craftsmanship. Using Masterpass, consumers can check-out from within the VR experience without having to add payment details. For a video on the app, click here.

When they launch the app, users are prompted to log in with their Masterpass account credentials, enabling them to checkout by focusing their gaze on the Masterpass button that appears at the bottom of the product description.

The virtual interactive experience was created and developed by immersive technology company Youvisit. The app will be available for download from the iTunes app and Google Play stores in October.

“Atelier Swarovski Home is a masterfully crafted collection that is most dynamic when experienced first-hand,” said Nadja Swarovski, member of the executive board, Swarovski Crystal Business. “As our e-commerce business continues to grow, this partnership allows consumers a fully immersive shopping opportunity to interact with the product and then purchase seamlessly within the experience. The cutting-edge VR technology allows consumers to fully realize scale and engage more deeply with design details before making a purchase – anywhere."

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Kroger creates new website to help identify local product vendors

BY Michael Johnsen

Kroger on Friday launched a new website to welcome local and emerging brands to partner with the company.

"Kroger has always had a commitment to supporting small-business owners and local vendors," stated Mike Donnelly, Kroger executive VP merchandising and procurement. "Our business has a track record of successfully blending centralized and decentralized decision making to promote local products while also enjoying economies of scale. Since Kroger's day one, we have had a longstanding, 365-day-a-year commitment to support and source from local farmers, ranchers, food producers, wineries, breweries and product makers. There are tastes and products that are unique to every region."

Kroger's team of buyers continuously look for opportunities to purchase regionally that allow the company to expand its product portfolio for customers, stimulate the local economy and enhance product freshness. now vendors will be able to contact them through the new website, called Kroger.Com/WeAreLocal. Sourcing locally also supports the company's sustainability commitments, including Kroger's Zero Hunger | Zero Waste initiative launched earlier this week.

"Kroger has led the way for over a decade in making local, natural and organic products more affordable and accessible to America – especially for shoppers on a budget," Donnelly said. "We've always believed that our customers shouldn't have to pay higher prices just because a product is local, natural or organic. There are a lot of headlines about making local, natural and organic foods more affordable. The truth is, we've always been affordable. That's why we developed our Simple Truth brand, which today is the biggest natural and organic brand in the country by volume."

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Regulatory Wrap-Up: A $15/hour wage increase approved for 2018 ballot in Massachusetts

BY CSA STAFF

Wages

Massachusetts: A joint committee held a hearing on a bill that would increase the minimum wage by $1/hr. each year until it reaches $15/hr. in 2021. The bill would also phase out the tip credit over an eight year period. The legislature may feel more pressure to act now that a $15/hr. wage increase has been approved for the 2018 ballot.

St. Paul, MN: Local advocates are seeking to follow Minneapolis and are ramping up efforts in support of a local $15/hr. minimum wage proposal. The bill has yet to come before the seven member city council. Unlike their close neighbor Minneapolis, St. Paul officials have yet to voice public support for a wage increase.


Paid Leave

Rhode Island: A paid leave bill passed both the house and senate. It mandates that companies with more than 18 employees provide three days of sick leave starting next year, four days in 2019 and five days from 2020 onward. One hour of paid leave is accrued for every 35 hours worked under the new requirement. The governor is likely to sign the bill into law.

Minneapolis, MN: The Minnesota Court of Appeals upheld the lower court’s ruling in favor of the city’s paid sick leave mandate. The business coalition in an effort to overturn the city law will seek an appeal to the state supreme court. Other cities, such as Duluth that are considering similar ordinances, are watching the proceedings closely.


Wage Theft

TGI Friday’s: TGI Friday’s settled a wage theft class action lawsuit for $19 million this week. The settlement, which covers 28,000 restaurant workers, is a record amount for resolution of a wage theft lawsuit in the restaurant industry.


Pay Equity

California: A bill that prohibits employers from asking applicants about their salary history and also requires employers to provide upon request a pay scale related to specific positions passed the legislature and awaits the governor’s signature.


Labor Policy

CEO Pay: Recent reports indicate that senior officials within the Securities and Exchange Commission (SEC) confirmed that the SEC CEO pay ratio rule will not be rescinded and that publicly traded companies should plan to comply with the existing rule. These reports conflict with comments earlier this year from the SEC Chairman who expressed opposition to the rule. The rule, passed in 2015 with an effective date of Jan. 2018, requires public companies to compare the compensation of their chief executive officer to the median compensation of their other employees.

E-Verify: A federal proposal to mandate that employers use the E-Verify system to confirm the legal status of new employees was introduced this week. In the past several years business groups, such as the U.S. Chamber of Commerce who once opposed the federal mandate, now support a law that would preempt the various iterations of state E-Verify laws and provide a safe harbor provision for employers. Despite that support, it is unclear if the measure will attract enough votes to become law.

EEOC: A U.S. Senate committee held a hearing on two of President Trump’s nominees for the Equal Employment Opportunity Commission, the agency that enforces workplace discrimination laws. Former corporate general counsel, Janet Dhillon has been nominated to chair the committee and Iraqi war veteran Lt. Col Daniel Gade has been nominated for one of the open commission seats.

Wisconsin: The state appeals court agreed with a federal appeals court decision which upheld the state’s right-to-work law.

West Virginia: The state supreme court overturned a lower court’s injunction of the state's 2016 right-to-work law. In addition to other issues, the higher court cited the delay in a final decision from the lower court judge. Opponents vowed to continue the case and exhaust all legal options to overturn the law.

Washington D.C.: As the city council reconvenes after their summer break, Chair Phil Mendelson, who sets the council’s agenda, proposed a moratorium on “bills that would negatively affect businesses” through the end of 2018. In recent years the city passed a $15/hr. minimum wage, a paid sick leave requirement, a parental leave law and has considered a scheduling mandate modeled after San Francisco’s law.


NLRB

NLRB: President Trump announced the nomination of management-side attorney Peter Robb to serve as the next general counsel for the National Labor Relations Board. The NLRB General Counsel determines which cases come before the board for a vote. Meanwhile, the senate is expected to vote next week to confirm Bill Emanuel who President Trump nominated for the fifth open seat on the board. Once Emmanuel is confirmed, as expected, Republicans will enjoy a 3-2 majority vote on the board for the first time in a decade. It is expected that several labor-friendly decisions such as joint employer liability and micro union organization will be rolled back.


Health Care

U.S. Senate: Several Republican senators have reinvigorated an effort to repeal the Affordable Care Act. The proposal, authored by Senators Lindsey Graham (R-SC) and Bill Cassidy (R-LA), seeks to replace much of Obamacare with block grants for states. Further details remain undisclosed and a cost analysis has yet to be released. A Sept. 30 deadline for the U.S. Senate to pass a repeal with a simple majority vote is increasing the pressure for action; however, Senator John McCain (R-AZ) announced his opposition to the bill late last week, joining a number of other Republicans and dealing a blow to the legislation that requires 51 votes in the Senate to pass. Leader McConnell announced they would vote on the bill this week, but if Republicans lack a majority, they are not likely to take it up.


Trade

NAFTA: The Trump administration officially notified Congress of potential changes to NAFTA proposals. This procedural step starts a 180-day clock. After that period, the President can sign a new agreement, but it will still require final, Congressional approval. The notice comes as the three country talks continue in Canada this week for the third of seven expected rounds of negotiations. Reports indicate that little progress has been made on any of the controversial issues and the US is expected to insert a 5-year sunset proposal which could further complicate the negotiations.

KORUS: South Korea and the United States agreed to hold a second round of talks over the bilateral free trade agreement known as KORUS.


Immigration

California: Legislation establishing California as a sanctuary state passed both chambers and is awaiting signature by the Governor. Among other provisions, the law limits communication between state and local law enforcement and federal officials regarding the immigration status of undocumented residents. It would also prevent law enforcement from questioning and holding people on immigration violations. While the direct impact on restaurant and retail operators is minimal, the political stance of the 8th largest economy in the world, which is in direct contrast to the federal government, is notable.

California: A bill that prevents companies from allowing federal immigration agents on private property without a judicial warrant reached the governor’s desk. It would also require employers to notify workers of ICE enforcement activity within 72 hours of receiving notice of the inspection.


Soda Taxes

San Francisco, CA: A first-of-its-kind labeling mandate was blocked by the 9th Circuit Federal Appeals Court this week. It required soda advertisers to devote 20% of their display ads to include a warning that states this drink “contributes to obesity, diabetes and tooth decay.” The court found that the city could not compel advertisers to convey warnings on their products unless they were “clearly factual” as is the case with tobacco product’s linkage to cancer.

St. Helens, OR: City staff has proposed a 1 to 2 cent per ounce excise tax on sugar-sweetened beverages, like soda, as a revenue-generating idea. The local chamber for the Portland suburb has come out against the proposed excise tax.

Multnomah County, OR: Advocates are beginning to collect signatures to put a soda tax on the May 2018 ballot. The soda tax initiative seeks to add a 1.5 cents per ounce, or about 18 cents to the cost of a 12 ounce can of soda, energy drink or sweet tea. Canvassers are seeking 18,000 signatures from residents in the county, which includes the city of Portland in order to place the tax on the ballot.


Privacy

California: The Broadband Privacy Act that was pending in the state legislature failed to move forward before the close of session last week. The bill would have forced internet service providers to obtain permission from users prior to the collection of personal information. The bill is dead for this year but could resurface in 2018. Supporters are also working to place the California Consumer Privacy Act of 2018 on the ballot. The initiative would allow a customer to request what personal information a business has collected, how the business is using the information and direct businesses to not use that information.

Key Takeaways

TGI Friday’s record-setting $19 million dollar wage theft settlement puts the restaurant industry, and to some extent the larger entry level employment community, squarely in the crosshairs of regulators, attorneys general and the plaintiffs’ bar. Expect copycat class action lawsuits to emerge, targeting other companies. Activist regulators and attorneys general will also be encouraged to target brands in an effort to garner headlines.

The Washington D.C. Council Chairman’s announcement of a moratorium on employment and workplace policies indicates the local dialogue has shifted from a political conversation to an economic one, which is an important development. Even in one of the more progressive city councils in the country, policymakers understand that the combined impact of steep increases in multiple mandates – paid sick leave, parental leave, minimum wage – in a short time period may be too much for local businesses to bear. For employers in activist jurisdictions, this should illuminate a path forward.

Legislature Status for Week of 9/18/17

The United States Senate is in session this week

The United States House is in session this week

Ten state legislatures are currently in annual session

o IL, MA, MI, NJ, NC, NY, OH, PA, RI, WI

Podcast

We've recently launched a podcast that focuses on politics and policy for the restaurant industry. You can listen to the "Working Lunch" podcast by clicking here or subscribe on iTunes here.


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The Regulatory Wrap-Up is presented by Align Public Strategies. Click here to learn how Align can provide your brand with the counsel and insight you need to navigate the policy and political issues impacting retail.

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