J.Jill launching new store design
Quincy, Mass. — J.Jill is debuting a new store prototype in four locations across the country: Short Hills, N.J.; Huntington Station, N.Y.; King of Prussia, Pa.; and San Diego, Calif.
“The new approach to store design is based on our understanding of what is important to our customers,” said Paula Bennett, CEO and president, J.Jill. “We want to delight her with our beautiful, versatile collections and inspire her confidence with our guiding service. The new stores offer her a very warm welcome."
Designed by New York-based Kramer Design Group, the new store concept draws influence from the notion of "uncomplicate" – the brand platform that J.Jill launched earlier this year. The concept is designed to thoughtfully guides a women’s shopping experience in a modern, easy to navigate, beautifully designed retail space.
“Spot lit lifestyle displays down the center, flanked by individual shops, give the customer a uniquely effortless shopping experience," said Robin Kramer, president of Kramer Design Group. "By dramatically expanding the dressing rooms and using a palate of soft grays, winter whites and warm woods throughout the store, our goal was to make shoppers feel relaxed, inspired and engaged."
The company’s goal is "to learn how the new stores, based on the brand promise of "uncomplicated," impact the shopping and customer experience and to build on the feedback to guide future expansion," added Chris Gayton, senior director, brand marketing, J.Jill.
No comments found
Sears Appliance & Hardware debuts smaller store format
Hoffman Estates, Ill. — Sears Appliance & Hardware has debuted a smaller, neighborhood model format that will become a company standard for all new locations going forward. The new store, in Dallas, is also the first brand new Sears Appliance & Hardware store to open in the past ten years.
While the average Sears Appliance & Hardware Store is between 22,000 sq. ft. and 25,000 sq. ft., the model ranges from to 16,000 sq. ft. to 18,000 sq. ft., yet still offers the same size and quality of inventory. Additionally, any item unavailable in store can be ordered and delivered straight to the door of the consumer.
"No major portion of our inventory was impacted with the decision to launch the smaller version of our Sears Appliance & Hardware Store format," said Rudy Mazak, divisional VP of Sears Hometown and Outlet Stores, Inc. "We are able to maximize our traditional hardware and tool assortments while still maintaining the breadth and depth of our traditional appliance and lawn and garden lines. Plus, our customers are not limited to what is on the sales floor — we have a multichannel capability that provides an unmatched convenience for consumers."
In addition to Dallas, the new, smaller neighborhood model has been introduced in Big Rapids, Mich., and Cedar City, Utah.
I would be really excited to watch the new store that is going to open in Dallas as I'd seen one of the store to my near by place and I really liked it. http://www.grifco.com.au/products/commercial
Reviving a format that's been dormant for ten years is just another sign of Sear's futile attempt to stave off its impending demise.
Tandy Leather Factory sets Atlanta store opening
Fort Worth, Texas — Tandy Leather Factory announced plans to open a store in Atlanta, in November. It’s the second Tandy store in the Atlanta area, and the company’s 79th overall.
The new store is located in the Westfork Business Center and will open on Nov. 18.
No comments found