REAL ESTATE

JLL: Shopping centers focus on digital media this holiday season

BY Katherine Boccaccio

Atlanta — Jones Lang LaSalle released a forecast suggesting that shopping centers will be pulling out all the digital stops this holiday season to engage and interact with consumers to influence purchasing decisions.

The firm, which manages nearly 100 million sq. ft. of retail space throughout the United States, predicts that holiday sales will increase approximately 4% in 2012 due to the on-going economic recovery, retailers’ engagement with customers and shopping centers’ ability to influence shoppers to buy locally. Its own marketing managers around the country will be leveraging digital media tools including Facebook, Twitter, Pinterest, text messaging and websites while also engaging shoppers with traditional marketing tactics including events, giveaways and community relations initiatives.

“As usual, the holiday season is a make or break time for retailers,” said Greg Maloney, CEO and president, Jones Lang LaSalle Retail. “It’s critical for shopping center teams to make centers a destination during the holiday season whether it’s through sales, events or giveaways. A large percentage of retailers’ revenues are made during the fourth quarter and we know much of that is generated Thanksgiving through Christmas.”

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A.Socolov says:
Jan-21-2013 11:13 am

Shopping digital products is
Shopping digital products is clearly the most trendy habit among customers around winter holidays. Even though there are still people who are interested in other things like Fleurs Noel for example (they are my favorite :D, the digital era has overtaken us and I guess that there is nothing much we can do about it because we are becoming more and more dependent on these products.

A.Socolov says:
Jan-21-2013 11:13 am

Shopping digital products is clearly the most trendy habit among customers around winter holidays. Even though there are still people who are interested in other things like Fleurs Noel for example (they are my favorite :D, the digital era has overtaken us and I guess that there is nothing much we can do about it because we are becoming more and more dependent on these products.

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News

Popeyes selects video provider to optimize operations, improve loss prevention

BY CSA STAFF

Louisville, Colo. — Video provider Envysion said Monday that chicken chain Popeyes Louisiana Kitchen has completed deploying the company’s Envysion Insight solution to all corporate owned restaurant locations.

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Envysion’s solution combines video with data from business systems like the point of sale to give restaurant operators an unfiltered view into every aspect of restaurant-level operations from sales and operations to loss prevention and risk.

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STORE SPACES

Popeyes selects Envysion as video provider

BY Staff Writer

Louisville, Colo. — Video provider Envysion said Monday that chicken chain Popeyes Louisiana Kitchen has completed deploying the company’s Envysion Insight solution to all corporate owned restaurant locations.

Popeyes will use Envysion’s video-driven business intelligence in its 40 company-operated locations to improve loss prevention efforts, optimize operations and drive restaurant-level profitability.

Envysion’s solution combines video with data from business systems like the point of sale to give restaurant operators an unfiltered view into every aspect of restaurant-level operations from sales and operations to loss prevention and risk.

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