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Jo-Ann Appoints New VP

BY CSA STAFF

Hudson, Ohio, Jo-Ann Stores named David Holmberg executive VP, store operations. In this position, he will lead the strategic execution of the company’s transition to its newer superstore format. Holmberg has responsibility for store site selection, construction and visual merchandising, as well as the chain’s financial and operational performance.

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Macy’s Launches Star Rewards Program

BY CSA STAFF

Cincinnati, Federated Department Stores is launching a new, nationwide Macy’s customer-loyalty program, called Star Rewards, in coordination with the launch of the Macy’s nameplate across the country. All active customers in five Macy’s divisions are being enrolled automatically in the new program, which becomes effective March 1. Nearly 16 million cards are being mailed out.

The new cards are color-coded to represent the customer’s purchasing level at Macy’s, with each customer tier receiving a certain level of benefits.

In addition to rewards tied to usage, the program also includes frequent-buyer benefits in categories such as hosiery and intimate apparel.

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Build-A-Bear Hits the Road

BY CSA STAFF

St. Louis, Build-A-Bear Workshop plans to take its make-your-own-teddy-bear format on a road tour. The retailer will set up temporary stores in sporting and entertainment venues across the country.

The first stop on the tour is JEA Park in Jacksonville, Fla. The temporary store will be open from Jan. 29-30 and Feb. 3-6, to coincide with the Super Bowl.

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