Jo-Ann Fabric and Crafts to open in former Borders space
Wyomissing, Pa. — Phoenix-based Cole Real Estate Investments said Monday that it has executed a lease with Jo-Ann Fabric and Craft Stores in Wyomissing, Pa., for approximately 25,000 sq. ft., backfilling a former Borders location.
The in-line store is located adjacent to OfficeMax, Toys “R” Us and Old Navy.
Macy’s offers internship, modeling opportunities for Hispanic Heritage Month
NEW YORK — Macy’s announced that it has partnered with Latina magazine and the Hispanic Scholarship Fund to celebrate Hispanic Heritage Month withspecial events andonce-in-a-lifetime internship opportunities.
"Macy’s is delighted to once again celebrate Hispanic Heritage Monthwith a host of in-store special events and partnerships," said DineenGarcia, Macy’s vice-president of Diversity Strategies. "In celebration of Latina magazine’s 15th anniversary and in supportof the Hispanic Scholarship Fund’s Generation 1st Degreeinitiative, we hope to entertain, empower and build upon the legacy ofsuccess in the Latino community."
Macy’s and Latina will hold a model search in 10 cities nationwide.At each modelcasting eight to 10 Hispanic models will be selected to participate in thestore’s upcoming Hispanic Heritage Month event in addition to receivinga $100 Macy’s gift card. Of the models chosen in all 10 markets, four ofthem will be selected as the top models and will collect an additionalMacy’s gift card, worth up to $1000.
Macy’s and the HSF said it will select theinternship winner from those who apply nationwide and will also offer a$1000 Wardrobe Scholarship to kick-off the summer job with appropriatebusiness attire.
Latina magazine will also offer a once-in-a-lifetime opportunityfor one lucky student to win an all-expense paid trip to New York Cityto intern at the magazine for one week, Macy’s announced. During the internship,the winner will learn the basics of magazine publishing, lunch with Latinamagazine’s editorial director and/or publisher and enjoy a $1000shopping spree provided by Macy’s with the publication’s fashion andbeauty editors.
Macy’s will mark Latina magazine’s 15th anniversary with in-store cocktail events at 10 locations.Each will feature Latina magazine’s fashion andstyle expertise, the Hispanic Scholarship Fund’s innovative programs andback-to-school and fall fashions as modeled by the LatinaModel Search winners. In addition, Lancôme will offer attendeesquick touch-ups and tutorials on the latest makeup offerings.
Missoni takes on the Kardashians, J. Lo and Marc Anthony
Fashion newness is all around this fall with interesting merchandising initiatives pitting designers, celebrities and retailers against one another to determine which approach will resonate strongest with consumers.
Target has launched its expansive Missoni designer partnership, which includes 400 items across the apparel and home categories and is the largest such undertaking in the company’s history. Meanwhile, Kohl’s hit the market with the biggest brand launch in its history when it introduced the Jennifer Lopez Collection and Marc Anthony Collection. Then there was Sears, which splashed a sensual photo of Kim, Chloe and Kourtney Kardashian across the cover of this week’s circular to announce the launch of the siblings “Kollection,” and yes they spell it with a “K.”
It all makes for an interesting competitive dynamic and affords shoppers the choice between the mass market offerings of a trendy Italian design house at Target, the style interpretations of a Hollywood power couple that decided to separate after inking a deal with Kohl’s and the Kardashian sisters whose unique form of celebrity defies classification.
While Kohl’s J. Lo and Marc Anthony offerings have not gone as originally planned and the Sear’s launched the Kardashian’s line with a 30% markdown, Target appears to have fared better with Missoni. Last Thursday at Fashion’s Night Out in New York Target’s Missoni pop up store in Manhattan was extremely busy and generating buzz.
Citigroup retail analyst Deb Weinswig endured a two and a half hour wait in line for an opportunity to preview the line.
“The wait was worth it, as Missoni for Target represents Target’s largest designer partnership to date,” Weinswig said. “We expect the Missoni collection to surpass the Liberty of London line from Spring 2010, as Missoni for Target includes more than 400 items spanning multiple product categories including apparel for women, men, and kids, accessories, shoes, baby, beauty, and home.”
Liberty of London, a 300-item line, was a big deal last year and a strong contributor to sales the company noted at the time. Missoni is an even bigger bet and it was evident in the two story, 8,000-sq.-ft. pop up store, which was much larger with a deeper inventory assortment than the prior year’s Liberty of London offering.
Reflecting on her visit, Weinswig noted, “Shoppers were all very excited about their finds and despite the long wait to enter, the lack of air conditioning and hour-long checkout line, the atmosphere was great.”