OPERATIONS

Jones Group names chief people officer

BY Staff Writer

New York — The Jones Group Inc. announced Wednesday it has promoted Aida Tejero-DeColli to the newly created position of chief people officer, effective immediately.

Tejero-DeColli will continue to lead all efforts supporting human resources activities at Jones, including talent acquisition and management, training and development, and associate compensation, benefit and recognition programs.

Tejero-DeColli began her career with Jones Group in 1994 as director of human resources and most recently served as EVP human resources.

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Market Track: November 2012

BY CSA STAFF

Promotional activity among the nation’s leading retailers declined during November aside from several notable exceptions. There was a flurry of intense promotional activity around Thanksgiving weekend, as always, but for the months as a whole the number of inserts distributed by retailers declined 7% and the number of pages declined by 5%.

The main retailer that did not follow that trend was Walmart, who increased page counts by 75% and the number of inserts by 60%. A number of other retailers increased their page counts while maintaining the number of inserts as compared to last year, specifically JC Penney, Sears, Toys R Us, Kroger, and Safeway, while Target increased the average number of inserts yet decreased their page counts.

Walmart increased both the number of flyers and page counts, nearly doubling both when compared to last year. Home Hardware, Drug Stores and Office Supply stores significantly reduced the number of pages in their flyers, but continued to distributed an average of one circular per week. With decreases in page counts that range from 14% (approximately 16 pages for Walgreens) to over 50% (approximately 32 pages for Lowes), these retailers reduced the pressure on Mass, Department and Specialty stores for the early holiday shopper dollars.

Two of the retailers that had the highest volume of promotional activity in 2011 (Kohl’s and Target) reduced their page counts which put them more in line with other retailers. JC Penney released more pages this year (up 5%) while cutting the number of inserts in half (down to just over 7 for the average market).

Grocery stores continued to feel the pressure of increased promotional activity from Mass Merchants and responded by distributing more pages in the weeks leading up to Thanksgiving. Safeway was up 20% in number of pages in the first two weeks of the month, before settling back to an increase of 7% for the entire period through cuts in page counts during the week of Thanksgiving.

It’s important to note a number of factors should be considered when examining the number of inserts and pages retailers send into the marketplace. Market Track’s granular level of data reflects regional versioning and market specific differences. This is accomplished through an extensive collections process, including physically obtaining the ads from the various markets in which they are distributed. In the instance that retailers send additional circulars to a limited number of markets, Market Track’s information reflects these nuances through numbers with decimals (for average number of inserts per market) and odd numbers (for average number of pages).

About Market Track:
Market Track is a market intelligence firm dedicated to increasing customers’ returns on their promotional investments. Through innovative technology and marketplace expertise, they monitor and analyze over 200 U.S. and Canadian markets for every channel of trade in order provide retailers and manufacturers with superior tools to monitor promotional activity, support dynamic decision making and turn information into market intelligence. For more information, contact Market Track at 1.800.235.3781 or e-mail [email protected]

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Manscaping goes mainstream and retailers are on top of trend

BY CSA STAFF

Retailers are enjoying solid sales of male grooming aids this holiday season, according to NPD.

Men’s grooming products are perennially popular holiday items because they provide a convenient gift-giving solution, but this trend is even more evident this year based on NPD’s findings.

Men’s grooming appliances include men’s electric shavers, facial trimmers, home hair clippers, pen trimmers, body groomers and nose/ear trimmers.

“Today, men’s grooming trends get almost as much Hollywood buzz as women’s hairstyles and red carpet fashion,” said Debra Mednick, executive director of the NPD Group’s home business. “Whether it is a perfectly manicured mustache, a smooth shave or just a daily grooming ritual, men are tending to themselves more and more.”

According to the NPD Group’s Consumer Tracking Service, in the last 12 months, ending October 2012, dollar sales of men’s grooming appliances increased by 5%, and 18% of men’s grooming dollars came from gift purchases. Gift purchases increased 36% compared to last year.

Furthermore, men’s grooming appliances purchased for the holidays gained 34%, now representing 12% of dollar sales for the year. Online sales of men’s grooming appliances also fared well, growing 29%, and representing 15% of dollar sales this past year. Males account for 60% of sales, but female purchases of men’s grooming appliances increased 20%.

The tracking service also found that 25-34 year olds and 45-54 year olds each purchased 20% of units sold and pen trimmers saw the largest growth, up 28% in both units and dollars.

According to the NPD Group’s Weekly Retail Tracking Service, men’s grooming appliance sales experienced a decline during the 2012 Black Friday week, but got a slight boost the week of Cyber Monday with a 2% increase in dollar sales.

Pen trimmers got the largest boost during both Black Friday and Cyber Monday weeks, with significant double-digit increases in both units and dollars. Ultimately, Cyber Monday was most important for the men’s shaver business. Men’s electric shavers experienced more than a 5% increase in dollar sales during Cyber Monday week, but declined in sales during Black Friday week.

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