OPERATIONS

Jones Group names former Penney exec as chief marketing officer

BY Katherine Boccaccio

New York — The Jones Group Inc. announced Monday it has appointed Greg Clark as chief marketing officer, effective immediately.

Clark will oversee global marketing and brand identity, including spearheading digital media strategy, brand development and creative.

Clark most recently served as the SVP creative marketing for J. C. Penney.

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E.Ako says:
Mar-19-2013 12:01 pm

The Jones Group is too busy taking stock in its own brand portfolio to take notice.The Jones also markets directly to consumers through their chain of specialty retail and value-based stores. - RichVonAlvensleben

E.Ako says:
Mar-19-2013 12:01 pm

The Jones Group is too busy taking stock in its own brand portfolio to take notice.The Jones also markets directly to consumers through their chain of specialty retail and value-based stores. - RichVonAlvensleben

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Harris Teeter Together in Education donates more than $385,000

BY Michael Johnsen

Charlotte, N.C. — Harris Teeter Together in Education (TIE) on Monday donated more than $385,000 to participating TIE schools during the second of three payouts of the 2012/2013 school year, raising the program total to $18.7 million since 1998.

Since that time Harris Teeter has registered schools or school programs for a TIE code on harristeeter.com, and customers then have the capability to link their VIC card to up to five of those TIE codes anytime between August and May of every school year. Once the VIC card is linked, every time a customer purchases Harris Teeter brands or fills a prescription at a Harris Teeter pharmacy, Harris Teeter donates money back to the school to which the customer’s VIC card is linked.

Harris Teeter Together in Education distributes money to TIE schools and programs three times per school year; the first payout was in December, the second payout was in March, and the final payout of the 2012/2013 school year will be in June. A total of 768 schools earned a check, averaging $502 per school.

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E.Ako says:
Mar-19-2013 12:04 pm

This chain of stores operates 211 Branches across the eight southern states. It is the ninety-third largest retailer in the United States. RichVonAlvensleben

E.Ako says:
Mar-19-2013 12:04 pm

This chain of stores operates 211 Branches across the eight southern states. It is the ninety-third largest retailer in the United States. RichVonAlvensleben

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Raley’s goes social with BzzAgent

BY Staff Writer

Boston — Raley’s Family of Fine Stores, a privately held supermarket chain with a presence in Northern California and Nevada, has partnered with BzzAgent, the social marketing arm of Dunnhumby, to develop the first grocery retailer advocacy online platform to further enhance its new loyalty program, Something Extra.

“Try-It” allows Raley’s to reward their best customers with exclusive access to new products based on products that they already purchase. Activities encourage consumers to share opinions and provide recommendations with Raley’s and other shoppers through face-to-face conversations and across Facebook, Twitter and the entire social web. This approach to social marketing fosters advocacy and more intimate engagement with the Raley’s brand.

Once customers initiate their Something Extra Try-It account, and begin completing surveys, they will receive “Try-It Kits” with selected product samples and will be encouraged to talk about their product experiences with friends and family.

“Something Extra Try-It is truly groundbreaking. Social marketing is important for Raley’s and this program helps us identify our best customers online and reward them with experiences they’ll want to share with their friends in social media and in person,” said David Palmer, VP marketing and consumer relationships, Raley’s.

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E.Ka says:
Mar-19-2013 05:02 am

BzzAgent is a great marketing company. You can really rely on them in terms if you need help. - Aldo Todini

E.Ka says:
Mar-19-2013 05:02 am

BzzAgent is a great marketing company. You can really rely on them in terms if you need help. - Aldo Todini

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