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Jones Group selects VeriFone for payment system upgrade, mobile payment

BY Staff Writer

New York — VeriFone Systems announced that The Jones Group Inc. has selected VeriFone solutions to enable mobile payment acceptance and enhance customer experience for its internationally recognized brands, including Jones New York and Nine West.

VeriFone will upgrade the brands’ payment environments with its PAYware Mobile e210 mobile point-of-sale (mPOS) solution and the MX 915, an NFC-enabled, multi-media payment terminal.

PAYware Mobile e210 features universal, PCI compliant adapters that transform smartphones and tablets into completely secure mPOS devices that can accept payments from traditional mag-stripe cards as well as EMV (chip and PIN) cards. By enabling store associates to accept all forms of electronic payment from anywhere on the sales floor, PAYware Mobile e210 helps reduce customer wait times while boosting store productivity.

"The Jones Group is a leader in apparel and footwear not only because of our emphasis on excellence in product quality and value, but also because of our focus on the customer experience at all touch-points," said Scott Bowman, group president retail & international, The Jones Group. "By enhancing our in-store environments and customer service, VeriFone provides us with additional means of supporting this philosophy that has built our reputation as an innovative, consumer focused and efficient leader in the industry for the past 40 years."

In addition, The Jones Group is also deploying the MX 915 from VeriFone. A comprehensive payment-enabled media solution, the MX 915 provides Jones New York and Nine West retail locations with a customer-facing payment acceptance terminal and PIN pad that accepts all forms of electronic payment. The MX 915 helps merchants increase in-store sales by delivering powerful multimedia content — such as advertising and promotions — during check out through a color display, without adding to lane or countertop clutter.

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MARKETING/SOCIAL MEDIA

Guess rolls out new mobile app powered by MicroStrategy platform

BY Staff Writer

Tysons Corner, Va. — MicroStrategy Inc. announced that Guess has unveiled a new mobile app for its customers powered by the MicroStrategy Alert Platform.

The new Guess app, which is available simultaneously on Apple iOS and Android devices, offers a personalized high-interactivity loyalty channel between Guess and its customers through their mobile phones. It merges social loyalty with traditional loyalty by rewarding brand ambassador customers for extending Guess campaigns and promotions through their social networks (Facebook, Twitter, SMS, or email).

The mobile app will allow Guess marketers to forge a closer relationship between the brand and its customers. Guess marketers will be able to introduce new products and to merchandise existing products using high-resolution images and videos. They can cross-sell and up-sell products based on previous purchases or promotion responses. Using geo-fencing and the deep data analytics in Alert, the retailer will also be able to offer instant promotions to customers that are immediately relevant based on location and previous purchases.

“Our new Guess app will allow us to engage with our customers in a highly interactive and personalized fashion,” said Michael Relich, COO at Guess “Our goal is provide our customers with something they will love to use because it is so convenient, easy, feature-rich, and stylish. At the same time, we wanted to provide our customer relationship team with a wide range of analytic and promotion capabilities to create an immersive and personalized experience.”

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News

Publix Super Markets selects Applied Data Corp. Software system

BY Staff Writer

Tampa, Fla. — Applied Data Corporation (ADC), a provider of fresh item management (FIM), recipe management and scales management software to the grocery retail and food service industries, announced that Publix Super Markets, Lakeland, Fla., has completed implementation of InterScale, ADC’s Scales Management Software system, into all of their stores.

InterScale is now transmitting data to and from the barcode labeling scales in all of Publix’s stores. InterScale communicates with over 50 different types of barcode labeling scales, printers and kiosks, from a variety of manufacturers.

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