MARKETING/SOCIAL MEDIA

Jones New York launches high-tech in-store experience at Macy’s Herald Square

BY CSA STAFF

New York City Jones New York, a division of Jones Apparel Group, has opened an innovative in-store shop that blends store design and the latest technology at Macy’s Herald Square in Manhattan.

The new Jones New York section of Macy’s features a smart store design and offer smart-phone content created to enrich the shopping experience for customers. The shop incorporates Microsoft tag technology into the retail experience, with tags within the space delivering 25 unique videos.

Shoppers can also download content to their phones as they shop, including video quotes of inspirational women, and style tips from the Jones New York Style Guy, Lloyd Boston.

Jones created this space to reflect the company’s “Empowering Your Confidence” campaign, a broad national initiative celebrating the brand’s 35-plus years of empowering women’s lives and successes through style.

Susan Metzger, CEO of women’s wholesale sportswear said: “The shop is a gateway to an enhanced shopping experience from suiting to separates to our Easy Care wardrobe solution pieces. Being able to deliver video content directly at point-of-sale is an exciting new feature we feel will resonate with our customers.”

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Kohl’s to sell merchandise to benefit fight against breast cancer

BY CSA STAFF

MENOMONEE FALLS, Wis. Kohl’s Department Stores announced that it will sell exclusive cause merchandise in all 39 Wisconsin Kohl’s stores and online at www.kohls.com, with 100% of the net profit donated to support the fight against breast cancer. The first collection — created by world-class designer Vera Wang for her Simply Vera Vera Wang exclusive brand at Kohl’s — will be available Sept. 7 through Dec. 24.

The 15-item exclusive collection of Simply Vera Vera Wang cause merchandise includes apparel, accessories, fashion jewelry and home goods and all items are available for just $5 or $10 each. The collection includes a pink ribbon pin; graphic t-shirts; women’s sleep sets with boy shorts; and sequin coin purses in various shades of pink and gray, to name a few.  In Wisconsin stores, the Simply Vera Vera Wang merchandise has been given its own center aisle display where all items will be merchandised together to make it easier for customers to support the cause.

“Our successful Kohl’s Cares cause merchandise program benefitting kids has raised more than $150 million over the past 10 years to support children’s health and education initiatives nationwide. As Kohl’s has recently expanded our philanthropic efforts to support the fight against breast cancer, we are very excited to expand our cause merchandise program with exciting new items that benefit that cause,” said Julie Gardner, Kohl’s EVP and chief marketing officer. “The new cause merchandise collection, designed by Vera Wang, represents so much more than beauty and value; it gives our customers an easy way to support a cause that means so much to all of us.”

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Publix names Atlanta Division VP

BY CSA STAFF

LAKELAND, Fla. Publix announced that it has promoted Joseph DiBenedetto to Atlanta Division VP effective Jan. 1, 2011.

DiBenedetto began his Publix career in 1975 as a front-service clerk in Cape Coral, Fla. He became a store manager in 1986 and district manager in 1992. He was also Publix’s first district manager in South Carolina. He has been a regional director in the Atlanta Division since June 1995.

“Developing our leaders for future opportunities is important to our long-term success,” said CEO Ed Crenshaw. “I am pleased we have leaders like Joe who are prepared to take on new roles.”

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