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Jos. A. Bank opening stores Thanksgiving night

BY Dan Berthiaume

Hampstead, Md. – Jos. A. Bank is one more retailer planning to start Black Friday while it’s still Thanksgiving. The retailer will hold its annual Black Friday doorbusters event from 8 p.m. – 1 a.m. Thanksgiving night and 6 a.m. – 1 p.m. on Friday, Nov. 29.

Jos. A. Bank will also offer discount doorbuster prices from 12:01 a.m. on Thanksgiving to 1 p.m. on Black Friday. Other chains including Wal-Mart, Target, Macy’s, Kohl’s, Kmart, Dollar General, Best Buy, and Toys ‘R’ Us will also open stores at some point on Thanksgiving.

“We are pleased to offer our largest and most varied assortment of tremendous Black Friday values to our customers this year,” said R. Neal Black, president and CEO of Jos. A. Bank. “We will be opening our full-line stores to offer this expanded doorbuster assortment on Thanksgiving Day starting at 8 p.m. local time.”

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Lowe’s introduces mobile product finder

BY Dan Berthiaume

Mooresville, N.C. — Lowe’s has integrated Point Inside’s StoreMode mobile shopper engagement platform into the free Lowe’s mobile app to improve the in-store customer experience. Shoppers at all Lowe’s locations can use the Product Locator capability to search for products and instantly see the items’ locations on a detailed store map using Lowe’s iOS and Android mobile apps or Lowe’s mobile-optimized website.

All in-stock items’ aisle and/or bay locations are represented as pins on an interior map of the specific Lowe’s store. The Lowe’s app also provides store-specific product search, prices, inventory availability, detailed product information, customer ratings and reviews, and weekly ads. In addition, customers can create and manage personalized shopping lists the same way they would on a piece of paper using natural language terms or by scanning product barcodes.

Furthermore, the 42,000 iPhones used by in-store associates also have access to the search and mapping capability through Lowe’s store associate app.

"Helping customers complete their home improvement projects simply and easily is what Lowe’s is all about," said Ronnie Damron, Lowe’s senior VP of multi-channel testing and commercialization. "We’re constantly looking for new, innovative ways to use technology to serve our customers better. Whether customers are browsing the store for ideas or searching for a specific item in a hurry, we think the Product Locator feature will simplify the shopping process, creating a better experience that encourages customers to come back again and again."

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Mastercard partners with Orgone for European Masterpass rollout

BY Dan Berthiaume

Purchase, N.Y. — MasterCard and global online payment provider Ogone are partnering on the integration and deployment of MasterPass. This collaboration which covers Belgium, The Netherlands, France, United Kingdom, Germany and Spain in a first phase and the remaining countries Ogone operates in later on.

MasterPass, the digital platform from MasterCard, simplifies online purchases made from connected devices including PCs, touchpads and smartphones, and eliminates the need to enter detailed shipping and card information to complete their online shopping at MasterPass merchant sites that have the ‘Buy with MasterPass button on their checkout page. Consumers can securely store MasterCard and other branded credit, debit and prepaid card information, address books and more. This simplification of the purchasing process, which also includes all the guarantees of a card payment, should enable e-merchants to increase significantly their transformation rate and boost the development of m-commerce.

This solution, which is initially being deployed for e-commerce, will at a second stage enable retailers to offer to their customers to pay in store with MasterPass and encourage the convergence of payment experiences using new technologies such as NFC and QR code. From end of November 2013, MasterPass will be available on Ogone’s online payment platform, an online, secure and cross-channel solution.

"This partnership with Ogone will further strengthen MasterPass momentum and accelerate the adoption commitment of MasterPass in Belgium and in Europe,” said David Dechamps, GM, Benelux, Mastercard.

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