JoS. A. Bank’s mobile sales up 3,000% on Black Friday
San Francisco — JoS. A. Bank’s mobile checkout on Black Friday saw an increase of over 3,000%, compared with its previous daily average.
The m.josbank.com site, powered by 5th Finger’s RedShop, has been in operation since early 2011 and offers on-the-go shoppers a detailed product catalog, reviews, educational tools and offers. "JoS. A. Bank considers mobile a critical part of its multichannel strategy, and another way to provide customers with a friendly, quick, and convenient shopping experience,” said Pete Zophy, divisional VP of Ecommerce.
JoS. A. Bank took advantage of RedShop Mobile’s ability to deploy a m-commerce checkout site without a dependency on internal IT resources.
Tourneau deploys Micros-Retail Open Commerce Platform
WESTBORO, Mass. — Micros-Retail, a division of Micros Systems, announced that luxury watch retailer Tourneau has completed a successful launch of the Tourneau.com website utilizing Micros-Retail Open Commerce Platform.
The new Tourneau.com realizes the potential of Micros-Retail’s all-channel solution set, including Micros-Retail’s order management system, retail porter, and Open Commerce Platform. In the near future, the Relate CRM solution will drive Tourneau’s clienteling efforts, which will allow sales professionals to provide white glove service to their customers, regardless of where the transaction begins or ends–on the web, mobile, or in-store.
"When embarking upon this new venture, we were impressed by the variety of Micros-Retail’s offerings and its forward-thinking multichannel approach. The integration of technology across all touch-points of the business affords a seamlessness that can truly benefit our business and our customers," said Don McNichol, SVP direct marketing of Tourneau.
With the introduction of its new site, Tourneau brings to the market a destination website for its loyal customer base with a site experience that breathes innovation and highlights the luxury of the brands it sells. The site acts as a showcase for the timepieces, with high-resolution product photography that showcases even the slightest detail and highlights the inner-workings of the pieces.