STORE SPACES

Joseph Abboud flagship store opens in Manhattan; first under Men’s Wearhouse umbrella

BY Marianne Wilson

New York — Joseph Abboud has opened a flagship, the first under the umbrella of Men's Wearhouse, on Madison Avenue in Manhattan. Men’s Wearhouse acquired the Abboud brand in 2013.

The 4,300-sq.-ft. location was designed and styled collaboratively by Jeffrey Hutchison & Associates and Joseph Abboud, and is reminiscent of London's Savile Row.

The store encompasses the full breadth of Abboud's designer collection including tailored clothing made of fine Italian fabrics, sportswear, outerwear, dress furnishings, footwear, Joseph Abboud Custom, and the new Joseph Abboud fragrance.

The store features architectural details that complement the luxurious quality of the merchandise. Mixtures of menswear textile patterns in shades of sepia have been used throughout the store to complement Abboud's collections.

Decorative elements are eclectic with a mixture of vintage, classic and modern pieces such as original hand-drawn charcoal fashion illustrations by renowned artist Bill Rancitelli and a vintage terracotta bust, found by Abboud in a local antique shop in Connecticut.

An iron staircase leads up to the Joseph Abboud Custom clothing experience, one of the highlights of the store. At the top of the mezzanine level, customers encounter a wall of over 250 of the finest Italian fabrics on oversized swatches displayed on specially-made bronze hooks. A custom specialist will help customers choose from options including suit silhouette, fabric, lining, pick stitching and functioning button holes.

Designer Joseph Abboud joined Men's Wearhouse as its chief creative director in December 2012. Abboud was reunited with his namesake brand in August 2013 when Men's Wearhouse acquired JA Holding Inc., the parent company of the Abboud clothing brand.

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STORE SPACES

Soft Surroundings enhances customer experience with Ambius scenting

BY Marianne Wilson

Reading, Pa. — Specialty retailer Soft Surroundings has chosen Ambius Premium Scenting to enhance the shopping experience for its customers at all 18 retail locations. The scenting is designed to create greater customer dwell time and increase purchasing intent for this innovative retailer.

“As we continue to expand with retail stores across the country, we want to create a memorable and lasting experience for our in-store customers,” said Rachelle Joslin, operations coordinator for facilities, Soft Surroundings. “Smell is the most powerful of the five senses and we have worked with Ambius to find the right scent and delivery option to enhance the customer experience.”

Ambient scenting is the distribution of a scent throughout a space. Commercial applications can include selling a scented product; associating a scent with a brand, experience, product or service; and remediating an odor. According to a study by the Scent Marketing Institute, scent can increase positive product ratings by 25%. Nike found that the addition of scents in stores increased intent to purchase by 80%, according to Ambius.

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A.R.E., POPAI move ahead with merger talks

BY Marianne Wilson

Las Vegas — The boards of directors of A.R.E. (the Association for Retail Environments) and POPAI (Point of Purchase Advertising International) have voted to enter a due diligence phase and work in good faith toward a definitive agreement to merge the two associations.

At their respective board meetings held during GlobalShop in Las Vegas this week, both not-for-profit groups agreed to a preliminary framework that will allow them to better serve their members and advance the industry as a combined organization.

According to Michelle Adams of Marketing Brainology, the current elected chairman of POPAI, “It is clear to us that the memberships of both organizations have much in common, and that the entire industry will benefit greatly from our combining forces.”

POPAI, established in 1936, is a leading not-for-profit global association for the in-store marketing industry. International in scope, its membership consists of leading retailers, CPG’s, brand agencies, producers and educators who are committed to relevant shopper marketing research and education.

Established in 1956 as the National Association of Store Fixture Manufacturers (NASFM), A.R.E. is the not-for-profit trade association whose members include retail design firms and suppliers of store fixtures, visual merchandising products, materials, equipment and services.

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