REAL ESTATE

Juan Valdez launches Miami expansion; 60 stores planned

BY Dan Berthiaume

Bogota, Colombia – Colombian coffee retailer Juan Valdez has opened the first of 60 planned stores in Miami, with official grand opening scheduled for July 28. The downtown location is the first Juan Valdez store in Miami besides an existing store at Miami International Airport.

Another Miami store is scheduled to open Aug. 10, with two more new stores in 2015 and a total of 60 planned by the end of 2019. Juan Valdez has previously operated stores in other U.S. cities such as New York, but its Miami plans mark the retailer’s first major push into the U.S. Juan Valdez also plans major expansions into Texas and California. The retailer’s first new Miami store opened five days after U.S. coffee chain Starbucks opened its first Colombian store in Bogota.

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MARKETING/SOCIAL MEDIA

Lands’ End Kids launches digital pop-up promotion

BY Dan Berthiaume

Dodgeville, Wis. – Lands’ End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar. Seven style influencers and popular PopSugar Select mom bloggers will curate a collection of "First-day Faves" with a new digital pop-up shop launching each week on the Lands’ End e-commerce site.

Featured items will be offered at a 25% discount. Each of the digital pop-up shops will include three themed looks based on the back-to-school trends as selected by the style influencers. Looks will feature style for kids of various ages along with various needs such as dress code and school uniform. Below is the schedule for the pop-up shops:

• July 21, Jacinda Boneau of Pretty Prudent
• July 28, Leila Lewis of Inspired by This
• Aug. 4, Rachel Faucett of Handmade Charlotte
• Aug. 11, Jamie Sanders of Scattered Thoughts of a Crafty Mom
• Aug. 18, Melissa Griffiths of Bless This Mess
• Aug. 25, Allison Waken of All For The Boys
• Sept. 1, Vera Sweeney of Lady and the Blog

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OPERATIONS

Facebook introduces ‘save’ feature

BY Dan Berthiaume

Menlo Park, Calif. – Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

Only the user can see the items they save unless they choose to share them with friends. Users can view the items they saved at any time by going to their saved items in the “More” tab on mobile or by clicking the link on the left hand side of Facebook on the Web. The saved items list is organized by category and users can swipe right on each item to share it with friends or move it into their archive list. Reminders will periodically appear in users’ news feeds.

Facebook will make save available on iOS, Android and Web in the next few days. While this feature will not have the same benefit as the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook, that is currently being tested, it will give consumers another chance to look at retail-related posts that they may not have time to view.

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