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Juniper Research sees big uptick in redemption of mobile coupons

BY Marianne Wilson

Hampshire, United Kingdom — The global redemption rate of mobile coupons will average at over 8% by 2016, which represents an eightfold increase over the best paper coupons campaigns, according to a new report from Juniper Research. North American and Western European markets are now beginning to follow the same growth path as the Far East & China and by 2016 there will be over 600 million regular mobile coupon users worldwide.

The report found that mobile coupons are particularly strategic for bricks and mortar retailers in their quest to regain ground lost to online retailers. A mobile coupon bridges the divide between online and physical retailing and can be individually targeted to drive traffic to stores, according to Juniper.

The report warns, however, that the rise in mobile coupon redemption rates will only come after an initial period of experimentation by both coupon issuers and users, during which redemption rates may actually decrease slightly. After this period redemption rates will then start to rise steadily.

"As with all new mass markets there is an initial ‘shakeout’ period,” said report author David Snow. “North America and Western Europe are at this stage now. For the next few years users will be signing up to multiple coupon schemes and deciding on the ones they like best – so now is a crucial time for mobile marketing agencies to get it right on behalf of their clients and establish a loyal customer base."

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Target discloses first Canada store locations

BY CSA STAFF

MINNEAPOLIS — Target has disclosed the location of its first 24 stores in Canada. As previously announced, Target purchased the leasehold interests of 189 sites currently operated by Zellers Inc., and plans to open 125 to 135 stores in Canada, the majority of which will open in 2013.

Target plans to open stores in the following locations in March/early April 2013:

  • London Westmount, Westmount Shopping Centre

  • Kawartha Lakes, Lindsay Square Mall

  • Newmarket, Upper Canada Mall

  • Milton, Milton Mall Shopping Centre

  • Cambridge, Cambridge Centre

  • Toronto, Centrepoint Mall

  • Mississauga, Square One Shopping Centre

  • Ajax, Durham Centre

  • Orillia, Orillia Square Mall

  • Brampton, Shoppers World Brampton

  • London, Masonville Place

  • Windsor, Devonshire Mall

  • Toronto, Cloverdale Mall

  • Toronto, Shoppers World Danforth

  • Burlington, Burlington Mall

  • Toronto, East York Town Centre

  • Aurora, Aurora Shopping Centre

  • Fergus, Gates of Fergus

  • Hamilton, Centre Mall

  • Guelph, Stone Road Mall

  • Burlington, Millcroft Centre

  • Waterdown, Flamborough Power Centre

  • Whitby, Taunton Road Power Centre

  • Brampton, Trinity Common

“We are excited to announce the location of these first 24 Target stores in Ontario,” said Tony Fisher, president Target Canada. “In addition to providing Canadian guests with an exceptional shopping experience, Target looks forward to continuing our strong reputation of being a good neighbour in the Canadian communities in which we will do business.”

Target said that approximately $10 million to $11 million will be invested to remodel each facility in order to bring the full Target brand experience to Canadian communities. Each Target store in Canada will employ approximately 150 to 200 team members. Store team hiring will begin in 2012 and Target will engage with Zellers associates to make it easy for them to apply for jobs.

Target said it will announce additional store locations in the coming months.

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Family Dollar Q1 profit up 8%, revenue misses Street

BY Katherine Boccaccio

Matthews, N.C. — Family Dollar Stores Inc. reported Thursday that its first quarter profit rose 8% to $80.4 million, compared with $74.3 million in the year-ago period.

Sales for the period ended Nov. 26, 2011, rose to $2.15 billion from $2 billion in the year-ago period, missing Wall Street’s expected $2.17 billion in revenue. Same-store sales rose 4.1%.

"The environment continues to be challenging for our customers, and our experienced team remains focused on executing our long-term strategy," said Howard Levine, chairman and CEO. The company opened 101 stores in the quarter, about 20% more than in the year-ago quarter.

Family Dollar plans to open approximately 450-500 stores openings in its current fiscal year.

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