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Juniper: Retailers to spend $55 billion on mobile marketing by 2015

BY Marianne Wilson

Hampshire, U.K. — Retailers are predicted to spend $55 billion on mobile marketing by 2015, which is almost double the $28 billion expected this year, according to a new study by Juniper Research.

The study, “Retail mCommerce: Mobile & Tablet Marketing, Advertising & Coupon Strategies 2013-2017,” found that the development of a mass tablet market had created new opportunities for brands seeking to enhance engagement with consumers. With e-commerce migrating to mobile and nomadic devices, ad spending on both tablets and smartphones is continuing to grow strongly as retailers migrate their own spend to digital in general, and mobile in particular.

The report found that mobiles were driving retail traffic through coupons, with couponing apps becoming an increasingly popular mechanism of distribution and coupon storage. It also highlighted the increasing trend towards the development of additional distribution channels – such as AR (augmented reality) and NFC (near field communications) – as mobile becomes increasingly integrated into in-store retail strategies.

But Juniper cautioned that while retailer engagement with mobile channels had increased dramatically, many had still not optimized their sites for mobile browsing, registration or payment.

“If retailers truly want to maximize the mobile monetization opportunity, then optimization is critical,” stated report author Dr. Windsor Holden. “If you are using mobile advertising for consumer acquisition, you need to push users to a site with which they can comfortably interact; retailers that fail to respond to consumer demand will fall behind.”

Other key findings from the report include:

Brands are increasingly seeking to integrate campaigns across mobile social networks such as Foursquare and Facebook; and

Brands and retailers need to ensure that mobile ads are frequency capped to prevent overexposure.

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Another fruitful quarter for Apple

BY CSA STAFF

CUPERTINO, Calif.— Apple posted a first quarter profit of $13.1 billion, or $13.81 per diluted share, and $54.5 billion in revenue, thanks to the continued popularity of its iPhone and iPad products.

These results compare with revenue of $46.3 billion and net profit of $13.1 billion, or $13.87 per diluted share, in the 14-week year-ago quarter.

Apple sold a record 47.8 million iPhones in the quarter, compared with 37 million in the year-ago quarter. Apple also sold a record 22.9 million iPads during the quarter, compared with 15.4 million in the year-ago quarter.

“We’re thrilled with record revenue of over $54 billion and sales of over 75 million iOS devices in a single quarter,” said Tim Cook, Apple’s CEO. “We’re very confident in our product pipeline as we continue to focus on innovation and making the best products in the world.”

For the fiscal 2013 second quarter, Apple expectsrevenue between $41 billion and $43 billion.

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Kohl’s to deploy integrated solutions from Oracle Retail

BY Marianne Wilson

Redwood Shores, Calif. — Kohl’s Department Stores has selected Oracle Retail Merchandising, Planning and Supply Chain solutions to seamlessly integrate core retail operations across the company’s 1,146 stores nationwide. The solutions will provide Kohl’s with an integrated, scalable retail suite of applications to streamline merchandising and planning while enabling its multi-channel growth strategy.

“As retailers move quickly to provide commerce anywhere, anytime, the Oracle Retail suite of applications helps to streamline operations and enable the delivery of a cohesive, personalized retail experience,” said Mike Webster, SVP and general manager, Oracle Retail. “By selecting the Oracle Retail platform, Kohl’s is laying the foundation for growth today and in the future.”

The Oracle solutions will also help Kohl’s optimize its operations through effective management and execution of processes such as purchasing, distribution, and financial close.

The selection of Oracle Retail software builds on Kohl’s successful deployments of a wide range of Oracle Applications, including Oracle PeopleSoft Financial Management, Oracle PeopleSoft Human Capital Management, several components of Oracle Fusion Middleware, Oracle Database and Oracle Exadata Database Machine.

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