MARKETING/SOCIAL MEDIA

Kantar Media reports double digit increases across retailer coupons in 2013

BY Marianne Wilson

Minneapolis — The distribution of digital coupons on retailers’ websites exploded in 2013, increasing 39.5% over the previous year, according to data released by Marx, a Kantar Media company. The growth of digital coupons was followed by a 25.6% increase in retailer participation in freestanding insert (FSI) coupon promotion pages, and a 12.6% increase in total retailer feature ad pages distributed.

Although total retailer advertising remained flat in 2013 versus 2012, several leading retailers had significant increases in their advertising expenditures including Walmart, Kroger, and Target, according to Marx.

Significant shifts in advertising and promotion activity were observed among leading retailers across the mass, food, drug, and other retail sales channels. For example, Walmart had the greatest levels of actual advertising expenditures and the highest level of participation in retailer FSI promotion pages in 2013, increasing their activity in these areas 32.9% and 30.8% respectively.

Walmart also benefited from a 25.2% increase in digital coupon activity on Walmart.com and a 43.7% increase in retail feature ad pages distributed in 2013. However, Target kept pace with Walmart by also driving double digit increases across all four of these tactics in 2013.

The three leading retailers in the drug sector all decreased their advertising activity in 2013. CVS had the greatest decrease in retailer advertising among the three leading Drug retailers with a 32.2% decrease.

CVS also decreased retailer FSI coupon participation by 37.3% and retail feature ad activity by 9.3%, with digital coupon support on CVS.com receiving the only increase among these tactics, up 10.2%in 2013.

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STORE SPACES

Mexico’s Tiendas Soriana in Latin America’s biggest distributed solar deal

BY Marianne Wilson

Monterrey, Mexico — Tiendas Soriana S.A. de C.V., Mexico’s second largest retail company, and Hanwha Q CELLS, a leading full-service solar power companies, announced a 20-year power purchase agreement for 31 megawatts (MW) of photovoltaic (PV) solar power at 120 retail locations across Mexico that will create significant long-term energy savings for Soriana. Soriana operates more than 640 grocery and department stores.

Hanwha Q CELLS will partner with Mexican developer and construction company ILIOSS to install rooftop and carport systems in Soriana’s stores in Mexico City and the states of Mexico, Jalisco, Querétaro and 12 others. Soriana will reduce a significant portion of their energy demand by using onsite solar power while fixing its long-term energy cost.

Hanwha Q CELLS will finance all 31 MW.

Hanwha Q CELLS and ILIOSS have already begun construction on the first seven solar systems in Baja California Sur, which will feature more than 12,000 high-efficiency, German engineered Q CELLS Q.PRO-G3 250 W panels to provide approximately 3.05 megawatts of combined generation capacity. Construction on all 120 sites is expected to be completed by early 2015.

“With this association Hanwha Q CELLS, Soriana and ILIOSS join forces to provide the most advanced technology to obtain clean energy at preferential costs. This project allows Soriana to meet both its sustainability and cost saving goals” said Aurelio Adán, CFO of Soriana.

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News

Hilco rebrands, adds deals to Steele’s

BY CSA STAFF

The Hilco Global Retail Group is rebranding its recently acquired Steele’s retail stores as Steele’s & Deals. The company also appointed several key executive leaders who will take over new management roles at the retail chain.

The company feels that the Steele’s & Deals name more accurately communicates value to customers.

"We believe that this name change clearly positions our stores with local customers as a terrific off-price department store, selling brand name family apparel, shoes, accessories and home decor at deep discounts off traditional department store prices," said Michael Keefe, president and CEO of the Hilco Retail Group. "It is our aim to introduce additional brands and value priced merchandise, which will encourage shoppers to visit their local Steele’s & Deals stores often. Hilco is in the unique position of being able to leverage our considerable retail expertise and our access to many diverse merchandise channels to complement our current Steele’s & Deals buying operation in New York."

Keefe added that the merchandising office of Steele’s & Deals will be run by Bob Naylor, who has been promoted to SVP, general merchandise manager, and that operations will be overseen by Raymundo Armendariz, as SVP, chief operating officer.

Prior to his promotion Naylor served as VP, divisional merchandise manager. He has held positions at Macy’s and Federated Department stores.

"Bob’s experience with the current organization, coupled with his tremendous retail skills, provides critical continuity within the merchandising process," said Keefe.

"The acquisition by Hilco Global presents extraordinary possibilities as we continue to develop our brand and serve our customers. The combination of two great organizations not only reinforces and complements existing strengths, but also creates unprecedented opportunities," added Naylor.

Armendariz previously worked at Levitz Furniture for more than 10 years.

"By providing consumers with a great selection of quality merchandise at very affordable prices, Steele’s & Deals stores fill an important need in their communities," said Armendariz.

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