Kaplan Thaler Group named Supervalu’s agency of record
NEW YORK — Creative agency Kaplan Thaler Group has been tapped to run Supervalu’s latest ad campaign, according to a blog posted on the Kaplan Thaler Group site Monday.
As lead creative agency, the Kaplan Thaler Group’s responsibilities will encompass advertising, digital and direct marketing across all Supervalu banners — including Acme, Albertsons, Cub Foods, Farm Fresh, Jewel-Osco, Shaw’s/Star Market, Shop ‘n Save, Shoppers Food & Pharmacy, Hornbacher’s and Save-A-Lot.
A New York Times report estimated billings would be around $80 million. The first campaign will focus on seasonal foods and value for this summer, the report added.
Disney Store celebrates 25 years with new and remodeled stores
Pasadena, Calif. — Disney Store plans to open its interactive concept stores in more than 40 locations in 2011 the company announced today at the Global Retail Real Estate Convention in Las Vegas. The company said that by the end of 2011, it will have 60 new concept stores in 16 major markets in North America and eight countries.
In spring 2012, the original Disney Store location at the Glendale Galleria in Glendale, Calif., will be remodeled to celebrate the retail chain’s 25th anniversary. First built in 1987, the store pioneered the entertainment retail concept. The Glendale store will be just one of many planned remodels in 2012.
“The excitement from our guests has been phenomenal and we’re working diligently to open more locations in new markets,” said Paul Gainer, SVP Disney Store North America. “We want to give landlords a new retail experience that will drive return visits to their malls and give families the opportunity to experience the Disney Store magic in their local community.”
New and remodeled Disney Store locations to open throughout the fall and winter of 2011 include:
Disney Store’s Florida Mall location in Orlando will be remodeled this fall with the new design, and Pembroke Lakes Mall in Pembroke Pines, Fla. will open an all-new location.
Locations in Canada’s West Edmonton Mall in Edmonton, Alberta and Southcentre Mall in Calgary will open this fall.
Kenwood Towne Center in Cincinnati will receive the first newly-designed Disney Store in the state of Ohio.
Texas will celebrate the opening of Disney Store locations at La Plaza mall in McAllen, and Houston Galleria in Houston.
The first newly-designed Disney Store in Missouri will open at the St. Louis Galleria.
California will get two new locations this fall with stores opening in the Galleria at Roseville in Roseville, Calif. and Westfield Fashion Square in Sherman Oaks, Calif.
Fresh & Easy to open two stores in San Francisco this summer
SAN FRANCISCO — Fresh & Easy has announced the opening dates for its first two stores in San Francisco.
The retail chain said that the stores, which will open on June 22 and Aug. 24, will create more than 50 jobs. What’s more, Fresh & Easy also invites area residents to nominate a local, nonprofit organization to receive a $1,000 donation for each new store opening. Based on the nominations from the neighborhood, store employees will select the winning charity.
"We could not be more thrilled with the strong performance of our first 11 stores in Northern California and we’re excited to get our doors open in San Francisco," said Tim Mason, Fresh & Easy CEO. "Judging by the fantastic reception we’ve seen from customers throughout the Bay Area, we are certain these stores will also be a hit."