Kate Hudson athleisure line going brick-and-mortar
Fabletics, Kate Hudson’s athletic wear and accessories line, is taking the next step in the evolution of the brand.
The athleisure brand co-founded by the award-winning actress will open its first brick-and-mortar stores at five General Growth Properties (GGP) shopping centers this fall to build off the success of its e-commerce platform.
Launched in 2013, Fabletics offers premium fashion-forward activewear for women, and recently launched a versatile and high-performance athletic wear line for men, FL2.
“Adding Fabletics stores to our mall portfolio will give shoppers more access to an innovative activewear brand that is already making waves online,” said Alan Barocas, Sr. EVP of Leasing, GGP. “More and more, we are seeing pure-play retailers like Fabletics see the value of adding physical locations to enhance sales and brand visibility. In fact, 90 percent of all U.S. retail sales occur at physical stores, and when a pure-play retailer opens a physical store, they see online sales increase three to five times in the same trade area.”
GGP Fabletics locations opening this fall include: Bridgewater Commons (Bridgewater, N.J.); Christiana Mall (Wilmington, Del.); Kenwood Towne Centre (Cincinnati); The Mall in Columbia (Columbia, Md.) and Saint Louis Galleria (St. Louis). The stores will feature an assortment of amenities to provide an elevated experience for shoppers, including mobile points of sale, free shipping from warehouses for out-of-stock items, in-store fitting appointments, buy online and pick-up in store (BOPUS), as well as a virtual shopping cart to help customers complete their shopping online after their in-store visit.
“We are excited to be opening our first retail locations with GGP,” said Gregg Throgmartin, president of retail, Fabletics. “As an e-commerce leader that is expanding into brick-and-mortar retail, it was key that we partner with an innovative shopping center owner that has introduced cutting-edge retail concepts to fashion-forward and stylish customers.”
Fabletics features fashion-infused activewear that takes you way beyond the workout, from performance-enhancing pieces to high-fashion pieces to ultra-cozy loungewear. Every style is designed for working out and going out. Fabletics locations will also feature FL2, which offers a range of elite workout gear and versatile lifestyle essentials for men to work out, play, and live in. With outfits starting at $49.95 for a top and a bottom, Fabletics and FL2 offer premium activewear without the high cost.
What do Aldi and ‘Cash Cab’ star have in common?
Batavia, Ill. — Comedian Ben Bailey is doing his thing in an Aldi supermarket as opposed to his usual taxi cab.
Aldi, the fast-growing deep-discount supermarket chain, has teamed up with Ben Bailey, best known as host of the former TV series "Cash Cab,” in an online video series. Described as equal parts education and entertainment, the series is designed to help introduce Aldi to new customers across the United States and in Southern California specifically, where it is planning to open approximately 45 new stores in 2016.
Surrounded by hidden cameras, Bailey surprised hundreds of shoppers at a Chicagoland store in late April. The comedian posed as an Aldi employee throughout the day, handing out wine and cheese samples, replenishing the produce aisle and doing price checks, all while quizzing shoppers about Aldi. (The video series is available at Lovealdi.com.)
Aldi’s expansion to California is an integral part of a five-year strategic plan to open 650 new stores across the nation. By the end of 2018, the chain expects to operate nearly 2,000 stores.
"With nearly 40 years in the US market, we are excited to celebrate the Aldi story and highlight our smarter shoppers by putting a fun, humorous spin on it," said Aldi director of public relations Liz Ruggles. "Our vision for these videos is to drive awareness and education among new customers in a memorable way. Ben Bailey was the perfect choice to help us share that story with the California market.”
Elephant Bar herds loyalty members
Dallas – The Elephant Bar casual dining chain is herding loyalty members as they approach local stores.
The 29-unit retailer has deployed the Paytronix Geofencing solution to send messages designed to compel visits from members of its rewards program when they are within a set proximity to a restaurant.
In a review of three recent campaigns, Elephant Bar determined that approximately 30% of members visited a restaurant on the day that they received a geofencing message.
In addition to boosting visits from loyalty members, Elephant Bar can also use the geofencing solution to obtain insight into about popular entry and exit points, as well as data about performance during different parts of the day.
“When we analyzed the first three geofencing campaigns that we conducted with Paytronix, we discovered that approximately 30% of the Elephant Bar Rewards members messaged came into one of our locations on the same day,” said Suzanne Gross, senior marketing manager at Elephant Bar. “That level of incremental business proves that we have a real opportunity here with geofencing to offer more relevant messaging to our rewards members.”