Keds doubles down on Taylor Swift
LEXINGTON, Mass. — The Keds division of footwear manufacturer Wolverine Worldwide is back for an encore performance with superstar Taylor Swift.
This fall, Keds will launch its second footwear collaboration with seven-time Grammy award-winning, multi-platinum singer-songwriter Taylor Swift. The collection expands this season to 17 styles, offering a variety of prints, colors and finishes inspired by Swift.
"It was really fun to have Keds on the same page as I was on," said Swift. "The fall collection is easy to wear with a lot of different looks."
"We captured the modern take on classic American fashion Taylor is known for by looking to pieces from her own wardrobe for inspiration," said Rick Blackshaw, president, Keds. "From a pearl necklace polka dot print to a really feminine lace overlay inspired by one of her favorite dresses, each shoe reflects a style statement that is uniquely Taylor. This collection is more personal, and we hope it inspires Keds girls everywhere to express their own distinctive individual style."
The fall color palette features red, burgundy, navy, aqua, gray and black. Prints include pearl polka dots, exaggerated florals and bubble shapes, as well as two new styles with overlays of lace or sequins. Carried over are the special charms included with each shoe in one of two styles: a silver heart featuring Swift’s favorite number 13, or a guitar pick in antiqued brass with Swift’s logo inscribed in the middle.
The Taylor Swift for Keds fall 2013 collection will be available at retailers worldwide, with select exclusive styles on Keds.com, TaylorSwift.com, Nordstrom.com, Nordstrom stores, Journeys.com and Journey stores. The collection ranges from $50-$55.
Wolverine Worldwide is a leading maker of casual, work, outdoor, athletic and children’s footwear.
Simon and Budget create joint marketing program
Parsippany, N.J. — Budget Car Rental and Simon Property Group have combined forces to market to Latin American travelers. When these travelers book a Budget car in Boston, Miami, New York City and Orlando, they will receive a shopping voucher that can be redeemed for a package of coupons, discounts and other special offers at Simon destinations in those cities:
- Burlington Mall and Wrentham Village Premium Outlets in Boston;
- Dadeland Mall, The Falls, Miami International Mall and Sawgrass Mills in Miami;
- Woodbury Common Premium Outlets in New York City; and
- Orlando Premium Outlets and Orlando Premium Outlets in Orlando, Fla.
“Last year, foreign tourist spending in the United States rose to a new record, and we are seeing some of the biggest increases coming from Latin American countries such as Brazil,” said Jeannine Haas, chief marketing officer with Avis Budget Group.
Simon and Budget will promote the campaign throughout Latin America via online banner advertising, search engine advertising, travel agents and presence on Budget websites in each country.
Former interior secretary tapped for Target board
MINNEAPOLIS — Target Corp. has appointed former senator and secretary of the interior Kenneth Salazar to its board of directors. He replaces Mary Dillon, who resigned from the board last month after being named CEO of Ulta Beauty.
Salazar, who recently began working for the law firm WilmerHale, served as a Democratic member of the Senate from Colorado from 2005 to 2009 and as interior secretary under the Obama administration from 2009 until earlier this year, when he was replaced by Sally Jewell.
"As an experienced public policy official and highly skilled lawyer, Ken brings a unique background and perspective to Target that will be invaluable as we continue to explore and seize new opportunities to drive profitable growth in this rapidly changing environment," said Gregg Steinhafel, chairman, president and CEO of Target Corporation.