MARKETING/SOCIAL MEDIA

Keds unveils omni-channel campaign

BY Dan Berthiaume

Lexington, Mass. – Vertical footwear retailer Keds is launching an omni-channel marketing campaign called the “Keds Brave Life Project.” The campaign is aimed at encouraging positive development of girls and young women.

The online home for Keds Brave Life Project is a new Bravehearts.com, a virtual community initially launched by Keds in January 2013. The site now offers dozens of new features including style tutorials, product showcases, and how-to videos covering everything from crafts to cooking, many of which are user-generated, along with everyday brave challenges, personal stories, grant applications, and research and reading material.

"We believe that young women can achieve anything, it just takes the right type of support," said Rick Blackshaw, president, Keds. "The new campaign solidifies our efforts to provide young women with tools and resources that will help them realize their full potential, and celebrate and inspire bravery in ways both big and small."

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FINANCE

Abercrombie & Fitch responds to Engaged Capital board nominations

BY Dan Berthiaume

New Albany, Ohio — Abercrombie & Fitch Co. has confirmed that Engaged Capital, which it says owns approximately 0.58% of the outstanding shares of Abercrombie & Fitch, has submitted notice to nominate five candidates to stand for election to the Abercrombie & Fitch board of directors.

Recently, the board appointed three new independent directors: non-executive chairman Arthur C. Martinez, former chairman and CEO of Sears, Roebuck and Co., Terry Burman, former CEO of Signet Jewelers Ltd and Charles R. Perrin, former chairman and CEO of Avon Products, Inc. Among other governance changes, Abercrombie & Fitch said its board also separated the roles of chairman of the board and CEO, terminated the company’s shareholder rights plan, implemented majority voting in uncontested elections, established stock ownership guidelines for executive officers and directors, and established director resignation policies.

In addition, the company created the position of COO, as well as brand president positions to oversee the Abercrombie & Fitch and Abercrombie Kids brands, and the Hollister brand, respectively. These brand presidents will support succession planning.

"Abercrombie & Fitch is committed to continued engagement with its shareholders, including regarding corporate governance matters,” said Martinez. “This commitment has already resulted in the appointment of three new, highly experienced independent directors and the separation of the positions of CEO and chairman."

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News

Lowe’s renews partnership with Habitat for Humanity

BY CSA STAFF

Lowe’s is renewing its partnership with Habitat for Humanity International. A new five-year, $23.5 million donation will bring Lowe’s total contributions to more than $63 million since 2003 and is the company’s largest corporate donation to date.

Along with the funding, Lowe’s pledged the continued support of Lowe’s Heroes employee volunteers. In the past decade, Lowe’s employees have donated thousands of volunteer hours in support of Habitat’s work.

"Habitat for Humanity has created a remarkable legacy by building and strengthening communities across America and around the world," said Robert A. Niblock, Lowe’s chairman, president and CEO. "We have been honored to be a part of those projects over the past 10 years and are excited about the opportunity to broaden our reach and serve more families in the coming years."

As a primary supporter of Habitat’s Women Build program, Lowe’s helped launch National Women Build Week in 2008 and each year conducts hundreds of how-to clinics at stores to teach volunteers construction skills. Lowe’s also provides volunteer and funding support for Habitat’s disaster recovery and rebuilding programs, multicultural outreach and Neighborhood Revitalization Initiative.

"Lowe’s has been an integral part of Habitat’s work to strengthen families and revitalize communities nationwide," said Jonathan Reckford, CEO of Habitat for Humanity International. "We’re so grateful to Lowe’s for its past support and renewed commitment, and we look forward to this exciting new chapter of our partnership."

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