News

Kellwood Brands reshuffles executive team

BY CSA STAFF

NEW YORK — Kellwood Company, a leading apparel manufacturer and marketer, has appointed Lynn Shanahan to the newly created role of CEO of Kellwood Brands.

Shanahan will be responsible for the overall management of Kellwood’s portfolio of fashion brands, including Rebecca Taylor, David Meister, XOXO, My Michelle, Sag Harbor and Briggs, as well as the private label businesses and new strategic partnerships. She will report to Jill Granoff, CEO of Kellwood Company and Vince, which recently filed its registration statement for an initial public offering. Granoff will continue to provide strategic oversight to Kellwood, lead the Vince brand and manage select functional areas of Kellwood Company.

“I am excited to name Lynn Shanahan as CEO of Kellwood Brands,” Granoff stated. “Her proven leadership abilities and track record of business development across multiple brands, product categories, channels, and geographies will add significant value to Kellwood as it strengthens its portfolio and expands its industry presence.”

Shanahan has more than 30 years of executive leadership experience in the fashion and retail industry. She is founder of the C2 Group LLC, a company that partners with leading fashion and lifestyle companies to provide operating management, brand development and overall growth strategies. Most recently through C2 Group, Shanahan was president of Marimekko NA, where she was responsible for spearheading the company’s North American expansion strategy including retail, wholesale and e-commerce platforms and the opening of New York and Beverly Hills flagship stores. Previously, Shanahan served as group president for Tommy Hilfiger playing an integral role in shaping the company’s long term global vision and growth with responsibility for U.S. wholesale, e-commerce, licensing and marketing. She is also credited with building Tommy Hilfiger’s global licensing and distribution program to more than $1 billion in sales.

“I am thrilled to be joining the Kellwood Company,” Shanahan commented. “I look forward to becoming a part of this well-respected organization and using my experience to continue to build Kellwood’s impressive brand and business growth platforms.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Study: Mobile dominates gas and convenience searches

BY Dan Berthiaume

New York — Two-thirds of gas and convenience mobiles searches use mobile devices exclusively, according to survey results by xAd/Telmetrics.

The 2013 U.S. Mobile Path-to-Purchase Study, conducted by Nielsen, revealed that 85% of search time in the gas and convenience category is spent on a smartphone, with most conducting gas price comparisons/searches.

The category also offers one of the highest mobile conversion rates — nearly 90% — as most mobile users who search for these services are ultimately making a purchase.

"Mobile is the dominant media used in this on-the-go category and while searchers are making most decisions within an hour, they are paying attention to advertising and taking time to conduct price and location searches," said Monica Ho, VP marketing, xAd. "With the majority of searchers open to purchase options, advertisers have a strong opportunity to influence mobile gas and convenience buying decisions."

With a very high conversion rate, the number one reason mobile gas and convenience searchers say they use their device in this category is to locate a business to purchase from. More than half of smartphone searchers plan to make a purchase within the hour and 88% of those smartphone and tablet purchases will be made the same day.

While these are relatively quick decisions, gas and convenience searchers spend an average of six minutes per mobile search session – 50% longer than the average retail mobile search session. Three quarters of gas and convenience searchers notice ads and only 10% have a specific brand or business location in mind.

The survey also found that mobile consumers prefer gas and convenience apps versus websites, as app reach and engagement levels are the highest among the categories studied this year (Retail, Banking & Finance and Insurance). Half (49%) of gas and convenience smartphone searchers use apps exclusively and, according to behavioral data, overall mobile searchers are spending 97% of their gas and convenience search time in apps.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...
News

Gap same-store sales beat expectations

BY Dan Berthiaume

San Francisco – Gap Inc. substantially improved upon its June 2012 same-store sales performance and beat analyst expectation with a 7% increase in same-store sales last month. In comparison, the retailer’s same-store sales were flat in June of last year and were only expected to rise 4.7% in June of this year, according to estimates from Retail Metrics.

Sales at Gap’s Old Navy helped drive the overall increase. Same-store sales at Old Navy rose 13% in June as a result of seasonal summer promotions.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you hiring seasonal employees this year?

View Results

Loading ... Loading ...