OPERATIONS

Kenneth Cole leverages Instagram for Kinky Boots promo

BY Katherine Boccaccio

New York — Fashion designer and retailer Kenneth Cole is partnering with the Tony Award-winning musical Kinky Boots on the launch of a limited-edition capsule shoe collection arriving in stores for the holiday season.

To promote the launch, a designated area in front of the Al Hirschfeld Theatre (302 West 45th Street in Manhattan) will encourage passersby to try and win a pair of Kinky Boots tickets by following @kennethcoleprd and @kinkybootsbway and Instagraming a photo of their "kinky" shoes using #KCKinkyboots.

Additionally, a 20% shopping discount will be extended to any customer presenting a Kinky Boots ticket stub at Kenneth Cole stores nationwide. And the brand will dedicate its West Side Highway billboard during the month of October to the Kinky Boots collaboration.

All of the net profits from the sale of the shoes – which feature a "Kinky Boots by Kenneth Cole" logo embossed on the sole – will be donated to AWEARNESS, The Kenneth Cole Foundation in support of the Human Rights Campaign.

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FINANCE

Buffets names CFO, announces Minneapolis remodel plans

BY Katherine Boccaccio

Eagan, Minn. — Steak buffet chain Buffets Inc. said that it has appointed Keith Kravcik as its CFO. The company also created a new position – director, office of the CEO and corporate administration – and promoted Jackie Fiebelkorn to the slot.

Kravcik will be responsible for all finance, accounting, purchasing and IT functions as well as continuing to strengthen the back office services organization. Fiebelkorn will lead the office for the CEO and oversee administrators throughout the organization.

"Positioning these key roles in Minnesota coupled with the planned Main Street rollout re-affirms the company’s commitment to the greater Minneapolis market," said Anthony Wedo, CEO of Buffets, Inc. "As we move to the next phase of our turnaround and continued re-invention of our brands, having a pro like Keith with significant hands-on experience in large organizations will be critical to our success."

Kravcik most recently served as group VP and corporate controller for Supervalu.

According to Wedo, the steak buffet chain will invest in the Twin Cities by remodeling local restaurants. Buffets has chosen the Twin Cities to be among the first markets to be part of their new Main Street initiative, pairing a complete food and operations revamp with new and contemporary decor. The Main Street effort will take place in the Twin Cities and Denver over the next six months.

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STORE SPACES

Action Services Group accredited and approved for PICS Consortium

BY Katherine Boccaccio

Aston, Pa. — Action Services Group, a national lighting, sign and electrical maintenance and service company, said that it has been officially authorized as a member of the PICS Consortium.

With PICS authorization to membership, Action Services Group’s lighting, sign and electrical services are now accessible to users through the PICS on-line web technology. PICS is a global contractor management consortium whose prequalification and auditing services have become the standard in a number of industries, including: Oil & Gas, Food & Beverage, Energy, and Manufacturing.

“The convenience store market is an important market for us and with seven of the top ten convenience store companies owned by oil companies, we will now be an added resource in PIMS for convenience stores to contact when choosing a national lighting, sign or electrical maintenance and service company,” said Ted Stouch, president of Action Services Group.

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