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Kmart expanding online and in-store conveniences to Puerto Rico

BY Marianne Wilson

Hoffman Estates, Ill. — Kmart announced it is extending its integrated retail shopping strategy, which connects online and in-store shopping channels to provide more flexible ways to shop, to customers in Puerto Rico. For the first time this holiday season, Puerto Rico-based Kmart customers and Shop Your Way members will have access to online layaway, store-to-home shipping, free Anyone, Anywhere pickup and free store pickup.

The expansion coincides with the launch of a localized e-commerce channel that has been created within Kmart.com. The site also allows customers in Puerto Rico to enter their ZIP code and shop online at Kmart.com for a relevant assortment of products.

"Kmart strives to provide a seamless experience for our customers," said Dave Rodney, regional VP of Kmart Puerto Rico and the U.S. Virgin Islands. "We are excited to give our Shop Your Way members and customers in Puerto Rico access to new options that enhance the experience in-store and online."

Expanded in-store and online shopping amenities will bring added convenience to customers in Puerto Rico by giving more choices and additional ways to shop and save this holiday season. Customers will find new ways to plan holiday spending with online layaway, save time with store-to-home shipping and minimize unnecessary shipping costs with free Anyone, Anywhere pickup and free store pickup.


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Target online veteran to head up inRetail, new omni-channel retail agency

BY Marianne Wilson

San Jose, Calif. — Lance Thornswood, longtime general manager of user experience, e-commerce and creative for Target.com and interactive marketing, has been tapped to head up inRetail, a new division being launched by The Stephenz Group, one of Silicon Valley’s largest independent branding, marketing and digital agencies. The specialized division will address the growing consumer demand for omnichannel retail.

“Retailers have never had it tougher,” said Thornswood. “Consumers want everything to be connected, and they want a single, seamless experience from their tablet to their desktop to the aisles of your stores, where they’re pulling out smartphones to compare your products and prices to everybody else’s. inRetail is a powerful new ally. With our insider knowledge of the retail industry and our ability to do everything it takes, we’re set to help retailers thrive in the face of a massive retail revolution.”

Barbara Zenz, president and CEO of The Stephenz Group commented: “There aren’t many agencies out there today with both a proven track record in retail technology and the in-house retail expertise required to enable exceptional consumer experiences across all touch points. We’ve combined the services of a world-class digital agency, a creative studio, and that of an IT consulting firm with the unique talents of industry experts to deliver the kinds of services retailers need to stay ahead of the omnichannel curve. Lance has worked inside the walls of some of the world’s most admired retailers, and this unique inside-out expertise will drive inRetail and offer something missing in the market.”


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HSN launching multi-platform holiday campaign

BY Marianne Wilson

St. Petersburg, Fla. — HSN (HSNi) is leveraging the cumulative power of its portfolio of leading lifestyle brands, which include HSN, Frontgate and Ballard Designs, to launch More the Merrier, a multi-platform holiday campaign. The campaign will include digital gift guides; special promotional offers, contests and sweepstakes.

As part of the campaign, HSN will host its biggest holiday sweepstakes ever, a nine-week, multi-platform program that will offer consumers the chance to win an array of prizes through the HSN Arcade gaming portal on HSN.com or by using their tablet or smartphone via HSN Mobile.

Frontgate’s popular annual “Inspire Holiday Pinterest Challenge” will return again this year, on Nov. 15, with pinners describing their most beautiful Christmas celebration ever through pictures posted on the popular social site. Frontgate customers will get to cast their vote for top Pinterest boards with the top 10 pinners receiving Frontgate gift cards to make their holidays even brighter.

In conjunction with Southern Living magazine, Ballard Designs is hosting The Ultimate Holiday Hostess Sweepstakes now through Dec. 31. Holiday shoppers can enter for a chance to win $10,000 in merchandise and decorate the party of their dreams.

Ballard Designs, Frontgate, Grandin Road, Chasing Fireflies, Garnet Hill, Improvements, HSN and TravelSmith are collaborating to create the ultimate More the Merrier holiday Pinterest board with products pinned from each of the brands.


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