OPERATIONS

Kmart laying off 700 appliance workers

BY CSA STAFF

New York City — Kmart stores is laying off 700 employees in its appliance departments.

The chain, a division of Sears Holdings Corp., is changing the way it sells appliances, allowing customers to check out appliances at any register rather than going to a dedicated register. Instead of having dedicated appliance-only associates, all Kmart staffers are being trained to answer questions about appliances.

There will also be a 1-800 number customers can call for help.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

Modell’s opens in DC USA complex

BY Staff Writer

New York City — Modell’s Sporting Goods has opened a 7,500-sq.-ft. store located in the DC USA retail complex Washington, D.C.

It is the retailer’s second location within the District of Columbia.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

Survey details importance of a store’s external appearance

BY Marianne Wilson

New York City — Even in today’s digital world, a store’s physical appearance matters — and it does so significantly, according to market research firm Morpace’s latest Omnibus survey. The study shows that consumers form an opinion of a business based on physical presence, which heavily influences their decision whether or not to shop at a location.

With 95% of consumers reporting that exterior appearance is important in selecting a store to shop, the survey results suggest that retailers across the board, from restaurants to big-box outlets, should focus on the external presentation of their location to ensure there are satisfied customers inside.

More than two-thirds of consumers say they have avoided a place of business based on its external appearance. The appearance factor that most (52%) influenced the decision to not enter a store was “looked dirty from the outside,” followed by “looked outdated or old.”

In other findings:

  • One-third of consumers have not entered a business because it "didn’t look like a place I would normally shop." Although these consumers may not have been able to put a finger on specifically why they didn’t want to shop the store, there was something about its appearance that gave them pause.
  • Most consumers (nearly 80%) are open to shopping at new places, and most have visited a business outside of their normal routine in the past six months.
  • More than 80% of consumers admit they have shopped only once at a location and never returned. Poor customer service ranked as the No. 1 reason (68%) consumers didn’t go back, followed by the inability to find what they were looking for (53%), and the perception that the store was dirty (32%).

According to the study, at the very least, retailers should consider developing a research plan to evaluate the external presentation of their operations as part of their overall marketing efforts. And they should ask themselves three questions:

  • What message is our business sending to potential customers?;
  • Are we turning potential customers away without knowing it?; and
  • Is the environment of our location consistent with our target customers’ expectations?
keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...