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Kmart Marketing Officer to Depart Sears

BY CSA STAFF

Hoffman Estates, Ill. Bill Stewart, a senior VP and chief marketing officer of Kmart, is leaving parent Sears Holdings Corp. to work on a campaign to protect gay marriage in California, according to the Chicago Tribune.

Stewart joined the company in April 2006. He was previously VP of marketing for the Levi’s Dockers casual-clothing brand for five years. Stewart said he plans to be a full-time volunteer for Equality for All, a group waging a campaign to defeat a measure appearing on ballots in November to ban gay marriage in California.

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Study: Barnes & Noble top bookseller

BY CSA STAFF

NEW YORK According to the 2008 EquiTrend Brand Study by Harris Interactive, for the fifth year in a row, Barnes & Noble is the nation’s top bookselling brand.

Barnes & Noble is also number-one in overall quality among the nations bookstores measured. The study is based on individual responses from more than 20,000 U.S. consumers who were interviewed for this highly respected annual survey.

The Barnes & Noble brand signifies the top bookselling experience to customers, said Steve Riggio, ceo of Barnes & Noble. People expect and receive premier quality and service from browsing and shopping Barnes & Noble stores, relaxing in our cafes, and attending our many community literary events.

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Fresh & Easy streamlines distribution

BY CSA STAFF

EL SEGUNDO, Calif. Fresh & Easy Neighborhood Market reported that it has, along with its suppliers, streamlined its distribution model to reduce direct store deliveries.

To eliminate extra and unnecessary delivery trips, Fresh & Easy has created a new way of stocking stores with these same products with fewer deliveries by asking the company’s suppliers to deliver directly to the company’s centralized distribution center.

“By keeping our distribution model simple Fresh & Easy is able to save fuel and offer honest, everyday low prices on all our products,” said ceo Tim Mason. “Reducing fuel consumption is also consistent with our commitment to be a good steward of the environment.”

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