MARKETING/SOCIAL MEDIA

Kmart to Open for Pre-Christmas 64-Hour Sale

BY CSA STAFF

Hoffman Estates Ill. Kmart announced its first-ever 64-hour sale, beginning at 6 a.m. on Dec. 22 and concluding at 10 p.m. on Dec. 24.

“More customers are waiting until the last minute to buy Christmas gifts, so we’re trying to make it as easy on them as we can,” said Don Germano, senior VP, Kmart retail.

A survey this week from the National Retail Federation, Arlington, Va., suggests that only one in five men have started Christmas shopping, and more than 35 million shoppers have yet to purchase a gift.

The only other time Kmart has been open 24 hours (other than its 24-hour stores) was during the 2002 holiday season.

The sale will take place in more than 1,000 of the 1,387 Kmart stores, depending on local restrictions.

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Mac users more likely to buy music online

BY CSA STAFF

PORT WASHINGTON, N.Y. Apple Mac users are more likely than PC users to pay to download music, according to a new study by the NPD Group.

According to NPDs quarterly Digital Music Monitor, in the third quarter of 2007 half of all Mac users had paid to download music tracks from sites like iTunes, but just 16% of PC owners had done so. That trend followed offline, as the study found that Mac users were also more likely to purchase CDs.

Theres still a cultural divide between Apple consumers and the rest of the computing world, and thats especially apparent when it comes to the way they interact with music, according to Russ Crupnick, vp and entertainment industry analyst at The NPD Group. Mac users are not only more active in digital music, they are also more likely to buy CDs, which helps debunk the myth that digital music consumers stop buying music in CD format. 

Overall, more than 32% of Mac users report purchasing CDs in the third quarter of 2007, compared to just 28% of PC users. In addition to purchasing CDs and downloading music, Mac users are also more likely to listen to music and watch videos on their MP3-players and computers. While 34 percent of Mac users had uploaded music to their MP3 players, just 16% of PC users had done the same. Mac users are also much more likely to listen to music files on their computers (56%) than are PC users (31%).

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Austin Whole Foods bans plastic bags

BY CSA STAFF

AUSTIN, Texas Whole Foods Markets is testing a plastic bag ban program at its Austin, Texas store, according to reports.

At checkout, shoppers at the Austin Whole Foods will have the choice of carrying their groceries home in complimentary 100% recycled paper bags, or purchased traditional canvas bags or reusable plastic totes.

According to reports, the Austin store is a test market for the company, and Whole Foods intends to take the bag ban companywide.

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