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Kmart Partners with Reality TV to Rock Back-To-School Sales

BY CSA STAFF

Hoffman Estates, Ill. Kmart, one of the sponsors of the ABC reality show, “High School Musical: Get in the Picture”, announced Monday that various scenes from the show would be filmed in Kmart stores and Kmart products would be featured.

The winner of the reality show, which premiered on July 20, will perform in a video that will debut in the end credits of Disney’s new movie, “High School Musical 3: Senior Year.”

Andrew Stein, Kmart’s interim CMO, issued a statement that the partnership with ABC and “High School Musical: Get in the Picture” will “showcase Kmart as a modern, hip, fun brand.”

Additionally, Kmart carries an assortment of “High School Musical” licensed merchandise in its stores and promotes the items online.

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Blockbuster tests Movielink service

BY CSA STAFF

DALLAS Blockbuster has integrated its Movielink video-download service, which it bought a year ago and has asked 500 customers to test the program.

According to reports, the testers were selected from Blockbuster’s Total Access members as a way to thank them for their business and to learn where they thought the new service might need to be improved.

The formal launch of the Movielink service is expected to take place sometime in August. Blockbuster will charge $2 and up for each movie rental and $8 and up for each movie purchase.

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Study: Sporting goods sales up 4% in ’07

BY CSA STAFF

PORT WASHINGTON, N.Y. Worldwide sales of sports equipment, apparel, and footwear increased a healthy 4% to $278.4 billion in 2007 according to a new report from The NPD Group.

According to the report the Unites States’ share of the market decreased from 40% to 36% mostly due to weakness in the dollar. Conversely, Europe increased its market share based on the strength of the Euro and in spite of slow sales growth in Europe, which were up 2%. 

Despite its slowing economy, the United States posted the highest growth rate among the top six developed countries, showing a 3% gain in the sports market.

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