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Kohl’s launches new Yes2You Rewards omnichannel loyalty program

BY Dan Berthiaume

Menomonee Falls, Wis. – Kohl’s Department Stores is launching a new omnichannel loyalty program called Yes2You Rewards in stores and online nationwide. The program is designed to offer personalized “incentives and surprises,” as well as points for every in-store and online purchase.

Members receive one reward point for every dollar spent and a $5 reward for every 100 points earned with no limit on points, regardless of how they pay. In addition, members will receive eight savings offers per year, a birthday gift and will be notified of exclusive opportunities to earn bonus points, as well as other surprise offerings.

In addition, Yes2You Rewards points can be shared with friends and family members who are also enrolled in the program. Points can also be donated to Kohl’s Cares to support children’s health and education initiatives nationwide.

Customers can enroll in Yes2You Rewards at no cost in any Kohl’s store nationwide, online or through the Kohl’s mobile app on any smartphone. In conjunction with the launch of Yes2You Rewards, Kohl’s has expanded its mobile wallet to allow Yes2You Rewards members to track, redeem and share points.

“Kohl’s is taking a true leadership position in retail loyalty, building on our decades of experience with our successful Kohl’s Charge platform and the personal connections we make in stores and online with millions of customers every day,” Michelle Gass, Kohl’s chief customer officer. “We are confident in the potential of Yes2You Rewards as we have been testing variations of the program for two years and have enrolled more than 10 million members in the pilot phase alone.”

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Dollar General offers ‘Fast Way to Save’ digital coupon program

BY Dan Berthiaume

Goodlettsville, Tenn. – Dollar General’s new Fast Way to Save program is now available in stores and online through Nov. 15. The program utilizes Dollar General’s new DG Digital Coupon platform powered by Coupons.com and offers an additional $100 in digital coupon discounts to Dollar General customers.

By utilizing the DG Digital Coupon program, customers have additional flexibility in choosing how they can save money and will have access to more than 130 new discounts, with additional savings added weekly. Many of the offers are also exclusive to Dollar General customers.

Customers can take advantage of the Fast Way to Save program by adding specialized coupons onto their DG Digital Coupon profile either through a mobile device, online, or on the DG smartphone application. When customers check out and sign in with their DG Digital Coupon 10-digit numeric identification number, they will receive the selected discounts on qualifying purchases.

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Survey: Pharmacists, staff key to pharmacy customer satisfaction

BY Dan Berthiaume

Westlake Village, Calif. – Pharmacist and staff interactions with customers are increasingly important drivers of satisfaction and share of wallet for both brick-and-mortar as well as mail-order pharmacies, while the speed of delivering and ease of ordering medication also drives satisfaction with mail order pharmacies. According to the J.D. Power 2014 U.S. Pharmacy Study, overall satisfaction with chain drug store (840 on a 1,000-point scale), supermarket (843) and mail order (822) pharmacies increased in 2014, up year-over-year by 12, eight and 25 points, respectively.

Meanwhile, satisfaction with mass merchandiser pharmacies (830) remains relatively even with 2013. The gap in satisfaction between brick-and-mortar and mail order remains stable year-over-year at 25 points. The importance of customers interacting with a pharmacist increased across the four pharmacy segments in 2014. Satisfaction improved notably when pharmacists explain the potential side effects of medication to customers as well as costs they may incur. In brick-and-mortar stores, speaking to a pharmacist increased store spending.

Pharmacist satisfaction is highest in the chain drug store segment (883), followed by the supermarket (877) and mass merchandiser (864) segments. Non-pharmacist staff satisfaction is highest among supermarket pharmacies (847), followed by chain drug store (841) and mass merchandiser (820) pharmacies. Satisfaction is higher when a pharmacy and customer collaborate on a plan to help ensure that the customer does not miss a dose of their medication, particularly those with a 30-day supply.

Among customers who speak directly with a pharmacist in a chain drug store, 29% purchase an over-the-counter (OTC) medication and 59% purchase an additional non pharmaceutical product to go with their prescription. Having an in-store clinic or wellness center increases satisfaction with brick and mortar pharmacies by 42 points; increases the likelihood that customers will say they “strongly agree” that they feel loyal to their pharmacy by six percentage points; and leads to a larger basket of goods purchased in the store by eight percentage points

Among brick-and-mortar pharmacies, Good Neighbor Pharmacy (884) ranks highest in the chain drugstore segment; Sam’s Club (865) ranks highest in the mass merchandiser segment; and Publix (886) ranks highest in the supermarket segment. In the mail order segment, Kaiser Permanente Mail Pharmacy (865) ranks highest.

The 2014 U.S. Pharmacy Study is based on responses from 13,951 pharmacy customers who filled a new prescription or refilled a prescription during the three months prior to the June-July 2014 survey period.

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