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Kohl’s Department Stores, multiple locations

BY CSA STAFF

Kohl’s Department Stores opened 12 new stores nationwide in September, all featuring the chain’s updated store design. Eleven of the stores are smaller format locations, with some 64,000 sq. ft. or less of retail space.

The stores are designed to offer customers a comfortable and inviting shopping environment, with Wi-Fi throughout, updated checkouts and upgraded fitting rooms. Other features include innovative fixtures in cosmetics, expanded, upfront customer service area, in-store Kohl’s Kiosks and electronic signs in all departments.

The design puts the focus on Kohl’s brand portfolio, which ranges from its Jennifer Lopez collection to Simply Vera Vera Wang lines.

In addition, the new stores incorporate an array of green elements, including waste management to recycle construction materials, occupancy sensor lighting for stockrooms, dressing rooms, break rooms and offices, energy management systems to control heating and cooling and a recycling program for cardboard boxes, hangers and packaging. And nine of the stores were built to according to a prototype that received LEED (Leadership in Energy and Environmental Design) certification at the Gold level.


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Unilever promotion drives sales and grows trees

BY CSA STAFF

An intriguing shopper marketing initiative involving Unilever and Tesco’s Fresh & Easy Neighborhood Market division was launched today in select markets.

The two companies launched an intriguing program designed to help shoppers save money, drive sales of Unilever brands at Fresh & Easy stores and help the Arbor Day Foundation plant trees.

Code named, "Buy any Three, Give a Tree," the initiative allows shoppers who purchase three select Unilever brand products at Fresh & Easy stores to receive a 33% discount instantly between September 26 and October 10. In turn, Unilever and Fresh & Easy will donate up to 25,000 trees to be planted by the Arbor Day Foundation in local communities throughout the Fresh & Easy trade area in California, Arizona and Nevada. Unilever brands involved in the promotion include Breyers, Ben & Jerry’s, Best Foods, Wish-Bone, Ragu and Skippy.

"At Unilever, we’re committed to sustainable living and making a difference in our local communities," said Paul Bello, vp of grocery for Unilever. "This partnership not only supports our larger Unilever Sustainable Living Plan, but it also allows us to provide consumers with great savings and support for a great cause such as the Arbor Day Foundation. By simply shopping for brands they love, our consumers in Arizona, California and Nevada are helping their local communities become more environmentally friendly."

At the conclusion of the promotion, Unilever, Fresh & Easy and the Arbor Day Foundation will host a tree-planting ceremony with trees donated from the "Buy any Three, Give a Tree" program.

"This initiative is a great opportunity for Fresh & Easy to come together with Unilever and the Arbor Day Foundation, and engage our customers and neighbors for a good environmental cause," said Tim Mason, CEO of Fresh & Easy. "Our commitment to the environment extends beyond just our stores and we’re excited to see the impact planting trees can have on the neighborhoods we serve."

Fresh & Easy currently operates 199 stores.

 

 

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Kraft Foods’ North American product portfolio holds the salt

BY CSA STAFF

NORTHFIELD, Ill. — Kraft Foods is on track to complete a three-year initiative to reduce sodium by an average of 10% across its North American portfolio by the end of 2012.

Kraft Foods’ sodium reduction efforts reach across the company’s North American product portfolio, including Kraft grated parmesan cheese, Breakstone’s 2% cottage cheese and Oscar Mayer bacon. Many other Kraft Foods products, the results far exceeded this goal, including:

  • Kraft original BBQ sauce, 40%;

  • Kraft Easy Mac cups, in original and triple cheese varieties, 30%;

  • Teddy Grahams honey graham snacks, 25%. Whole grain content for Teddy Grahams was augmented to 8 g per serving;

  • Oscar Mayer Deli-Fresh smoked ham and Oscar Mayer beef bologna, 25%; and

  • Kraft Singles american slices, 18%.

In total, Kraft Foods has reduced sodium content in more than 1000 SKUs across 24 different product categories.

"Sodium plays several important roles in food, including enhancing taste and texture, as well as helping keep products fresh," Kraft Foods VP research, development and quality Russ Moroz said. "But our scientists and product developers also know that more than half of North Americans are interested in lowering their sodium intake. So, we worked hard to make meaningful reductions in sodium, without sacrificing the taste, quality or safety of some of North America’s favorite foods."

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