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Kohl’s eases omni-channel integration

BY Dan Berthiaume

Menomonee Falls, Wis. — Kohl’s is easing the continuous integration (CI) process for its omni-channel initiatives with the implementation of the Qubell Adaptive PaaS solution. Available as a hosted platform, Adaptive PaaS provides Kohl’s with continuous application deployment, continuous testing and environment management. Specific tasks Kohl’s has executed using Adaptive PaaS include automating the front end of its development process, integrating with various technology stacks and providing developers with near-real-time feedback on their work.

“Rapid delivery of new, omni-channel features to online customers is critical in retail ecommerce, and we want to deliver our innovative ideas to customers more quickly,” said Ratnakar Lavu, Kohl’s senior VP of digital innovation. “Qubell provides an automation platform to accelerate our application development processes and update and deploy our applications in near-real time.”

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Former Levi’s exec heads to the Gymboree

BY CSA STAFF

SAN FRANCISCO — The Gymboree Corporation has appointed former Levi Strauss & Co. executive Joelle Maher as the company’s new COO.

At Levi Strauss & Co., Maher was most recently EVP, president global retail, and prior to that SVP of Americas multi-channel retail, and VP, planning, allocation, stores, store operations and outlet. She also held executive leadership positions at Lucky Brand Jeans, Old Navy and Macy’s East.

"I’m thrilled to be joining the Gymboree team," said Maher. "I look forward to helping the team grow three fantastic brands."

Gymboree is a specialty retailer which operates 634 Gymboree stores (584 in the United States, 43 in Canada, 1 in Puerto Rico and 6 in Australia), 160 Gymboree Outlet stores (158 in the United States, 2 in Puerto Rico), 134 Janie and Jack shops, 352 Crazy 8 stores in the United States and three e-commerce sites.

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UserTesting.com urges retailers to avoid four mobile traps

BY Dan Berthiaume

Mountain View, Calif. – In a new report, “The Four Mobile Traps,” usability testing service firm UserTesting.com identifies four common mistakes retailers make when attempting to perform mobile commerce. Following is a brief summary of each “trap:”

1. Clinging to legacy. Retailers often port a successful legacy product or site to mobile, which results in an awkward hybrid that does not take advantage of mobile-only capabilities and delivers traditional online capabilities in a reduced manner. Retailers need to rethink mobile apps and sites from the ground up.

2. Creating fear. Retailers mistakenly make non-disclosure and privacy notices smaller on mobile sites to save screen face and aggressively promote viral apps, making customers think their personal data is being put at risk. Retailers must prominently display all privacy notices and not be overly aggressive in mobile promotions.

3. Creating confusion. Mobile customers are often confused by interface controls that they either cannot figure out to use or that do not have a clear purpose. Retailers must design mobile sites to be functional, rather than aesthetically pleasing, and offer clear sources of help and customer service.

4. Creating boredom. Mobile users have much shorter attention spans than PC users and do not want to browse or tinker with a site. Mobile retail sites should be extremely easy to navigate, offer quick response times and accept customer feedback for redesigns as needed.

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