Kohl’s implements Checkpoint’s RFID solutions in select departments
New York — Checkpoint Systems announced that Kohl’s Department Stores has deployed Checkpoint’s RFID solutions across select departments in its stores.
“RFID will further enhance our customers’ shopping experience by providing improved operational visibility, enabling us to more efficiently identify items which need to be replenished on the sales floor,” said Ken Bonning, senior executive VP, Kohl’s Department Stores.
Kohl’s began piloting RFID in spring 2013 across 25 stores. The company’s RFID deployment is focused on a large number of strategic apparel departments including footwear, denim and men’s basics.
Kohl’s deployed Checkpoint’s merchandising visibility enterprise software centrally in Kohl’s data center, handheld RFID readers to perform regular in-store inventory counts, RFID printers and handheld readers for tagging at distribution centers and Checkpoint’s RFID tags and labels for initial store tagging, tagging at distribution centers and source tagging.
Usablenet U-campaign enables brands to drive real-time mobile marketing
New York — Usablenet, a leader in mobile and multichannel technology, has introduced U-Campaign, a new element of its U-Experience platform at allows marketers to plan, execute and easily manage mobile landing pages and campaign sites in real-time. Importantly, with the rise of responsive design as a development trend, U-Campaign provides the ability for marketers to create channel-specific campaigns within responsively designed websites for the first time.
With U-Campaign, marketers can run multiple mobile campaigns in real-time without the need for developer or third-party resources. The mobile version of Usablenet.com also represents a good example of U-Campaign in practice. The landing pages on Usablenet’s mobile web experience are all elements of the desktop website that have been integrated into the mobile environment via U-Campaign.
“Today’s consumers have more options for connecting with brands than ever before, and mobile is fast becoming their preferred touch point,” said Carin van Vuuren, chief marketing officer, Usablenet. “These changing consumer behaviors make it critical for brands to meaningfully engage consumers on mobile whenever and wherever the customer chooses. With U-Campaign, marketers are now able to maximize the impact of mobile marketing to enhance customer engagement and make a direct impact on revenue
U.S. retail sales, excluding autos, up solid 0.7% in December
New York — Overall retail sales rose 0.2% last month, the Commerce Department said on Tuesday. Economists surveyed by Dow Jones Newswires had forecast a 0.1% increase. Excluding autos however, December retail sales were up a solid 0.7%.
Auto sales fell 1.8%, dragging down broader figures, a reflection of bad weather and calendar quirks than the start of a new trend. Retail spending figures for prior months were revised down to a 0.5% increase in October and a 0.4% rise in November.
Total retail sales for 2013 were up 4.2% from the prior year, a slowdown from 2012’s 5.4% pace and 2011’s 7.5% gain, the Commerce Department said.