REAL ESTATE

Krispy Kreme readies first Moscow store

BY Dan Berthiaume

Winston-Salem, N.C. – In collaboration with Russian restaurateur and franchise partner Arkady Novikov, owner and operator of LLC Doughnuts Cafe, the first Krispy Kreme doughnut shop in Moscow is scheduled to open on Sept. 12.

With the opening of the new Moscow location, Krispy Kreme will have a presence in 22 countries around the world. The approximately 3,229-sq.-ft. store is located on Nikolskaya Street, just behind Moscow’s Gum Shopping Arcade and Red Square.

"We look forward to working with Mr. Novikov and the LLC Doughnuts Cafe team as they continue to expand in Moscow," said Jeff Welch, Krispy Kreme president-international. "With their vast knowledge of the appetites and attitudes of Muscovites, and proven track record of success, it is our hope that our beloved brand will become an integral part of Moscow’s culture for many years to come."

Krispy Kreme entered a development agreement for Moscow with LLC Doughnuts Café in April 2012. Under the agreement, LLC Doughnuts Cafe has agreed to build 40 Krispy Kreme shops in the city of Moscow.

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News

Tiffany & Co. appoints design director

BY CSA STAFF

NEW YORK — Tiffany & Co. has appointed Francesca Amfitheatrof as the company’s design director. Amfitheatrof will oversee design of all Tiffany product categories.

“Tiffany has a brilliant legacy of legendary style and design. When we combine this legacy with Francesca’s passion for jewelry and craftsmanship we have an exciting opportunity to interpret Tiffany in a new way for the modern, global consumer,” said Michael J. Kowalski, chairman and CEO.

Amfitheatrof’s background is as a jewelry designer and silversmith. Her designs have been sold internationally, including at the Museum of Modern Art in New York and Colette in Paris. She has also developed jewelry for fashion brands, including Chanel, Fendi and Marni. In addition, she has acted as an art consultant, curator and adviser for major collections and private individuals. Most recently, she served as the founding partner of RS&A, a London-based agency representing contemporary artists. She is a graduate of Royal College of Art, Central Saint Martins and Chelsea Art School.

Tiffany & Co. operates jewelry stores and manufactures products through its subsidiary corporations. Its principal subsidiary is Tiffany and Company. The company operates Tiffany & Co. retail stores and boutiques in the Americas, Asia-Pacific, Japan, Europe and the United Arab Emirates and engages in direct selling through Internet, catalog and business gift operations.

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FINANCE

Project: Worldwide acquires Mercury 11

BY Dan Berthiaume

Dallas – Independent agency network Project: Worldwide intends to acquire Mercury 11, a social media and marketing technology agency with retail and shopper marketing focus. The agency will be integrated with Project’s shopper marketing engagement agency Shoptology.

“Shoptology is a world-class shopper marketing agency and this acquisition continues to enhance its offering. It is part of a bigger picture strategy of Project to acquire leading capabilities and talent in key growing marketing services segments,” said Robert G. Vallee Jr., chairman & CEO of Project: WorldWide.

Upon closing of the deal, the merged entity will be called Shoptology and will be led by Charlie Anderson, CEO. Dallas-based Shoptology will add Fayetteville, Ark. as its second U.S. office. The terms of the deal are undisclosed.

“I’m excited for Mercury 11 to join the Shoptology team,” said Andy Murray, founder of Mercury 11 “Charlie is an experienced builder and has a keen appreciation for how to scale a top team to bring world-class digital shopper marketing solutions to blue-chip client partners. I have no doubt Mercury 11’s capabilities and people will add value to Shoptology’s offering and will be in good hands.”

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