REAL ESTATE

Kroger buys 12 acres at Hampton Roads Crossing

BY Michael Fickes

Virginia Beach, Va. — Kroger has acquired 12 acres at the Hampton Roads Crossing mixed-use project in Suffolk, Va., according to Divaris Real Estate (www.divaris.com), the broker that represented the seller, Terry/Peterson Investment Thirty, in the transaction.

Kroger intends to construct a 113,361-sq.-ft. Kroger Marketplace on the site.

Plans call for the new store to open in November of next year. The store will anchor the retail component of Hampton Roads Crossing. The 40-acre retail site will feature key anchor box tenants including Kroger Marketplace and shops and outparcels.

Other components of the development include 1,000 residential units and office buildings. The development will span the Suffolk-Portsmouth city lines.

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Pantene picks Gisele’s flowing mane

BY CSA STAFF

Supermodel Gisele Bündchen’s flowing mane will be seen a lot in the coming year as Procter & Gamble signed the Brazilian beauty to serve as the worldwide representative for its Pantene hair care brand.

Beginning in January 2014, Bündchen will appear in all elements of the brand’s marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach. The international supermodel has been representing Pantene in Brazil since 2007. She will be the face of a new campaign debuting in January 2014, to support the launch of Pantene‘s first-ever, clinically-tested, anti-oxidant damage-blocking technology. The damage blocking technology targets, captures and helps reduce copper build-up on hair to help prevent oxidative damage, which over time leads to a new dimension of strong, healthy hair. The technology will be across most Pantene shampoo formulas and works to preserve the long-term health of hair, according to the company.

“Gisele is truly a woman who has it all — not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart,” said Kevin Crociata, marketing director of North American Hair Care at Procter & Gamble. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves. Her tremendous career accomplishments, her success as a mother of two wonderful children, and her ongoing philanthropic work are an inspiration for women to be beautiful both inside and out. We are proud to now have her as part of our North American Pantene family.”

Pantene will also launch a new Damage Detox Collection in the coming year which is designed for women in need of an elevated level of damage repair looking to essentially ‘reset’ their hair. According to P&G, it is the first-to-mass detoxifying shampoo, conditioner, and treatment system that cleanses impurities, protects from oxidative damage and provides shine. The Pantene Pro-V line already includes 21 collections the company contends help provide all women with healthy, beautiful hair. The current lineup includes, Repair & Protect, Daily Moisture Renewal, Smooth & Sleek, Sheer Volume, Color Preserve, Curl Perfection, Beautiful Lengths, Nature Fusion, Classic Care, Anti-Breakage, Aqua Light, Everlasting Ends, Heat Shield, Ice Shine, Truly Natural, Truly Relaxed, Ultimate 10 as well as Pantene Expert Age Defy and Advanced Keratin Repair and Stylers.

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Russell a difference-maker in Colo.

BY CSA STAFF

The high school in Buena Vista, Colo., earned an annual award from athletic apparel manufacturer Russell Brands after it demonstrated courage and perseverance following a tragic event in September.

Russell named the school the third annual recipient of its “Fight Like Dylan” award and provided a $50,000 grant for team uniforms and equipment. The award honors the life of Dylan Rebeo, a terminally ill football player from Tennessee who died at the age of 16 just hours before his high school football team won their first state championship. His final wish was for his teammates to receive new uniforms through the Make-A-Wish foundation for the upcoming season.

The town of Buena Vista was chosen as therecipient of Russell’s Dylan award aftera rock slide took the lives of five hikers, including assistant football coach Dwayne Johnson and his wife, track and field coach Dawna Johnson. Three other family members also passed away. The couple’s 13-year-old daughter, Gracie Johnson, survived the ordeal.

"Buena Vista’s story is truly inspiring, especially in the way that the team and community rallied around this tragedy, and showed how athletics can be a powerful motivator in the most troubling of times,” said Gary Barfield, SVP of Russell Athletic. “We are honored to celebrate Dylan’s life and the lives of Dwayne and Dawna Johnson and their loved ones through this grant to Buena Vista High School."

Select members of the Buena Vista High School community traveled to Orlando and were recognized on-field on during the Russell Athletic Bowl on December 28.

Past recipients of the Dylan award included Williamsport High School in Maryland and Edmonson County High School in Kentucky. After losing senior standout athletes Samantha Kelly and Brendon Colliflower in a car accident on their prom night, both the Williamsport volleyball and baseball teams went on to win the state championships the following season.

Edmonson’s football team banded together to find success following the news of three-year starting offensive lineman Jacob Irwin being diagnosed with cancer during his senior season.

To be eligible for the award, teams submitted their stories on the Russell Athletic Facebook page explaining how their team overcame a challenge or triumphed in the face of adversity while embodying Dylan’s spirit and courage in his battle against cancer. Submissions are evaluated by a panel that includes former pro football head coach and current NBC Sports Football analyst Tony Dungy and pro football players Mark Ingram, Pierre Garcon and Colt McCoy. Dylan’s mother and former Columbia Central High School head coach Vance Belew also are part of the selection process.

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