Kroger DC converting food waste to clean energy
Los Angeles — The Kroger Co. unveiled a clean energy production system that will convert food that can’t be sold or donated into clean energy to help power its Ralphs/Food 4 Less distribution center in Compton, Calif.
The anaerobic conversion system will process more than 55,000 tons of organic food waste into renewable energy annually and provide power for the over 650,000 square foot distribution center. By diverting that food waste – the equivalent of 150 tons per day – the system will also reduce area truck trips by more than 500,000 miles each year. The system, designed and operated by FEED Resource Recovery, a clean technology company founded in Boston, uses a sophisticated process to convert the carbon in organic material into a renewable source of methane.
"We are committed to finding solutions for food waste and clean energy, and we believe this is a meaningful step forward," said Rodney McMullen, president and COO, The Kroger Co. "Investing in this project is a good business decision for Kroger and, most importantly, an extraordinary opportunity to benefit the environment. “
The system utilizes anaerobic digestion, a naturally occurring process, to transform unsold organics and onsite food-processing effluent into renewable biogas. This biogas is then turned into power for onsite operations. The process is carried out in an enclosed, oxygen-free environment, which means the process takes up less space and generates no odors.
The system will provide enough renewable biogas to offset more than 20% of the energy demand of the Ralphs/Food 4 Less distribution center. Combining the use of renewable energy power with more than 150 zero emission fuel cell fork lifts, the Ralphs/Food4Less distribution center is now one of the greenest and most efficient, advancing the City of Compton as a leading sustainable community.
No comments found
IBM: Mother’s Day mobile sales up 23%
ARMONK, N.Y. — Consumers shopping online for Mother’s Day gifts was up 15%, spurred by mobile commerce growth of 23% over 2012, according to IBM’s Digital Analytics Benchmark, a cloud-based analysis of the online retail market.
A key finding of the IBM Benchmark was that retailers are making it easier for mobile shoppers to browse and buy with a tap of their finger by customizing mobile apps and web sites for on-the-go consumers. As marketers improved the digital buying experience, the average amount of time spent shopping was down by more than 10%, indicating that retailers have a better understanding of who individual shoppers are and what products they want to buy. This Mother’s Day, mobile shoppers took less time to buy. Consumers browsed and shopped in half the time through mobile devices as compared to desktop users.
In addition, mobile shoppers averaged an estimated three-and-a-half minutes per shopping session whereas desktop computer users took twice as long to shop with an average of six minutes to complete their transactions.
In other findings from the IBM Digital Analytics Benchmark report:
- In the week leading up to Mother’s Day, online shopping grew by 15%, with average orders reaching $209, representing a four percent increase compared to the same period last year.
- Department store sales were up by more than 20% in the week leading up to Mother’s Day compared to the same time last year. Retailers simplified the digital buying experience for customers, with iPad conversions increased dramatically by more than 315%, with the iPhone increasing 184%.
- In the three weeks leading up to Mother’s Day, online jewelry sales nearly tripled compared to last year, representing a 180.6% increase. Mobile traffic was up almost 59% and mobile sales were up almost 38% compared to 2012.
This news is based on findings from the IBM Digital Benchmark, described by IBM as the industry’s only cloud-based Web analytics platform that tracks more than a million e-commerce transactions a day, analyzing terabytes of raw data from 500 retailers nationwide. The IBM Digital Benchmark uses anonymous data from the IBM Data Analytics Benchmark to provide the most accurate and immediate snap shot online shopping trends.
Mall of America unveils new logo and tagline
Bloomington, Minn. — Mall of America, the nation’s largest retail and entertainment destination, has unveiled a new logo and tagline.
"Mall of America is never static," said Maureen Bausch, Mall of America executive VP of business development. "We are always new, constantly changing to offer the latest, hottest and most memorable experiences for our guests. Therefore, we are moving away from a static logo and incorporating a dynamic colorful design, making use of innovative digital media. The new logo reflects our 20 years of evolution, while paving the way for all of the fresh, exciting, new plans for Mall of America."
Mall of America partnered with Duffy & Partners, Minneapolis, to develop a new iconic image. The new logo is designed to interactively utilize colors for a dynamic representation of the heart of Mall of America. Pink for Susan G. Komen Race for the Cure, silver and gold for the holiday season and red, white and blue for Independence Day are just some of the colorful interpretations guests can anticipate. As an animation, flowing ribbons of color streak across the screen to create the "star" shape, with the ribbons designed as a nod to the ribbons of the retired Mall of America logo.
Accompanying the new logo is a new tagline, "Always New." While maintaining the status of "The Place for Fun," Mall of America constantly introduces new retailers, exhibits, rides and events. More than 20 new stores opened their doors in 2012 and similar numbers are expected to be reached in 2013.
No comments found