OPERATIONS

Kroger named to Dow Jones sustainability index

BY Dan Berthiaume

Cincinnati — The Kroger Co. today announced its inaugural listing on the Dow Jones Sustainability Index-North America.

The Dow Jones Sustainability Index-North America tracks the economic, environmental and social sustainability performance of the top 20% of the 600 largest North America-based companies in the Dow Jones Global Total Stock Market Index.

"Inclusion in the Dow Jones Sustainability Index is an important mile marker and a sign of real progress for Kroger," said Rodney McMullen, Kroger’s president and CEO. "While we take great pride in the strides we have made to reduce our impact on the environment and to operate as good stewards in our communities, we have more work to do. We intend to continue pursuing our long-term sustainability goals with enthusiasm and determination."

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REAL ESTATE

Tween girls party format Club Tabby announces new location

BY Dan Berthiaume

Lake Charles, La. – Club Tabby, a tween girls retail party store concept, has partnered with California-based franchise development group Franchise Beacon to open a location in Willow Grove, Pa.

Franchisee Nicole Collado said she plans to open two more Club Tabby stores in the next five years.

“I fell in love with the concept,” Collado said.

Club Tabby hosts parties, does makeovers, and offer retail products that focus on making girls feel pampered and special.

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MARKETING/SOCIAL MEDIA

McDonald’s gets healthy

BY Dan Berthiaume

Oak Brook, Ill. — McDonald’s Corporation is partnering with the Alliance for a Healthier Generation, founded by the Clinton Foundation and American Heart Association, to increase customers’ access to fruit and vegetables and help customers make informed choices in the nutritional value of their orders.

McDonald’s specifically commits to: provide customers a choice of a side salad, fruit or vegetable as a substitute for french fries in value meals. The commitment also includes the following related to the promotion and advertising of Happy Meals:

  • Promote and market only water, milk, and juice as the beverage in Happy Meals on menu boards and in-store and external advertising.
  • Utilize Happy Meal and other packaging innovations and designs to generate excitement for fruit, vegetable, low/reduced-fat dairy, or water options for kids.
  • Dedicate Happy Meal box or bag panels to communicate a fun nutrition or children’s well-being message.
  • Ensure 100% of all advertising directed to children to include a fun nutrition or children’s well-being message.

McDonald’s says it will retain an independent, reputable third party organization to verify progress on the commitment in a clear and transparent manner as part of the agreement. All pieces of this commitment will be implemented in 30%-50% of the 20 major markets within three years and 100% of the 20 markets by 2020.

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