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Kroger names new Fred Meyer Stores president

BY Marianne Wilson

That was fast.

The Kroger Co. wasted no time in naming a replacement for Jeff Burt, president of Fred Meyer Stores, who resigned on Monday, March 20, to head up Target’s grocery business.

Kroger tapped company veteran Joe Grieshaber as president of Fred Meyer Stores, immediately.

Grieshaber began his career with Kroger in 1983 as a store management trainee in Nashville, Tenn. He has served in a variety of leadership roles with Kroger, most recently as president of Kroger's Columbus division.

"Joe is known throughout the retail industry as an exceptional leader who always brings out the best in his people and teams," said Fred Morganthall, Kroger's executive VP of retail operations. "His depth of experience will help the Fred Meyer team build on their successes and continue to innovate and deliver a unique shopping experience for our customers."

Succeeding Grieshaber is Dan De La Rosa, who has been promoted to president of Kroger's Columbus division. De La Rosa currently serves as VP of merchandising for Fred Meyer Stores.

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Starbucks, Seattle

BY CSA STAFF
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Starbucks has debuted its in-store Reserve coffee bar concept in downtown Seattle.

The new store combines the educational aspects of the company’s Reserve Roastery format and its rare small-lot Reserve coffees within a traditional Starbucks setting, complete with such regular coffee and Frappuccinos.

It’s estimated that Starbucks locations with the Reserve bar will make up 20% of the company’s global store portfolio over time.

The store design offers a casual Pacific Northwest ambiance mixed with mid-century modern tones, with a threaded ceiling that echoes the Harbor Steps of the locale.

“We focused on preserving the bones of the space with the columns and the areas of concrete,” senior designer Bret Lewis said. “We tried to have some restraint, so we could highlight character elements. That’s true to Seattle – it has an elevated industrial vibe, but it feels warm.”

The design team also focused on the sensory experience.

“When you walk in, you’ll hear the grinding and tamping of coffee from the manual espresso machines,” senior designer Bret Lewis said. “You’ll have a clear line of sight to the baristas with a long, low bar.”

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Longtime Kroger vet jumps ship for Target

BY Marianne Wilson

A 30-year veteran of The Kroger Co. has joined Target Corp. to head up the discounter’s struggling grocery business.

Target has appointed Jeff Burt as senior VP, grocery, fresh food and beverage, effective April 10.

Burt joins Target from The Kroger Co., where he was most recently the president of the Fred Meyer division. In this role, he was responsible for the executive management of stores, fuel stations, distribution centers, manufacturing plants and 38,000 employees. During his 30-year career at Kroger, Burt held a number of leadership positions, including leading the chain’s central division, overseeing various merchandise categories, overall merchandising and operations.

Target has been working to turnaround its grocery business, which accounts for one-fifth of the company’s sales. The retailer has been searching for a new grocery head since Anne Dament left the company last year amid continuing grocery sales declines.

Burt will report to Target’s executive VP and chief merchandising officer, Mark Tritton.

“After an extensive search to find a new leader to join our team, I’m confident that Jeff is the right person for the charge. His vast industry expertise will accelerate our plans to bring a unique food and beverage experience to Target guests,” said Tritton.

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