OPERATIONS

Kroger names president of Cincinnati/Dayton division

BY CSA STAFF

New York City — Kroger Co. has named Sukanya Madlinger as president of the company’s Cincinnati/Dayton Division.

Madlinger replaces Geoff Covert, who was named senior VP retail operations for the Cincinnati-based grocery chain earlier this month. She has been VP merchandising for the Cincinnati/Dayton division since 2006.

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FINANCE

ShopperTrak: Revised seasonal retail sales expected to increase 4.0%

BY CSA STAFF

Chicago — A better-than-expected retail performance in November should positively impact the holiday shopping season, according to ShopperTrak, prompting the company to revise its holiday season forecast upward.

According to ShopperTrak’s Retail Sales Estimate (NRSE), sales during the upcoming holiday shopping season (Nov./Dec.) are now expected to increase 4.0% versus last year (up from the 3.2% most recently anticipated), while the company’s Retail Traffic Index (SRTI) is forecasting a 1.8% traffic increase for the same period (an increase over the 1.0% rise recently reported).

Developed by ShopperTrak, the NRSE provides a nationwide benchmark of retail sales. It is derived from the U.S. Commerce Department’s GAFO (general merchandise, apparel, furniture, sporting goods, electronics, hobby, books and other related store sales) statistic, as well as ShopperTrak proprietary industry intelligence on shopper movement and sales statistics.

The ShopperTrak Retail Traffic Index measures traffic across five separate retail segments including total U.S. retailing.

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News

Survey reveals top apparel store picks

BY CSA STAFF

According to a new survey from customer intelligence firm, Market Force Information, The Children’s Place is consumers’ top pick for young children’s (10 and younger) apparel when the votes are indexed for the number of stores. The Children’s Place earned 17% of the votes, while Gymboree ranked second (13%), and Kohl’s and Carter’s tied for third with 12%. For children 11 and older, Aeropostale was ranked favorite retailer with 17% of the votes, followed closely by Kohl’s (16%) and then Old Navy (10%).

All of the survey participants indicated that they made a clothing or accessory purchase over the past three months. Within that timeframe, more than half (53%) said they shopped for clothing three or more times, with one-quarter of them opening their wallets to fashion retailers six or more times. The remainder (47%) shopped for clothing one or two times.

Fifty-eight percent of survey participants reported shopping for children’s clothing in the past three months. Twenty-one percent shopped for children 11 and older, while 37% shopped for children 10 and younger. However, shopping for children’s clothing seems to take up a larger percentage of parental budgets than these figures suggest, as only one in two of all respondents reported having children living at home.

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