OPERATIONS

Kroger names Smith’s division president

BY Staff Writer

Cincinnati — The Kroger Co. said Tuesday that it has promoted Mark Tuffin to president of its Smith’s Division, succeeding the retiring Jim Hallsey.

Tuffin joined Smith’s in 1996, and most recently served as VP merchandising. In 2009, he was named VP transition for Kroger.

He will assume responsibilities upon Hallsey’s retirement at the end of July.

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OPERATIONS

Study details women’s purchasing power

BY Katherine Boccaccio

Baltimore — A white paper released Tuesday by marketing communications firm Vertis Communications, entitled “power2thewomen2.0: the Shopping Trend Revolution Continues,” revealed that women wield formidable purchasing power, controlling approximately $5 trillion in spending annually, but that how they interact with retailers and marketers differs greatly.

The research found that Gen X/Y female shoppers are more likely to shop for value, are less brand-loyal than their older counterparts and are more likely to purchase store-brands and generic products.

Gen X/Y women do not watch the most television, found the survey, but cite it as being the most influential in their purchasing decisions. Boomers watch the most television, but they say advertising inserts are the most influential.

Younger women utilize direct mail more than Boomer women for either in-store or online purchases.

While Gen X/Y women are online more than Boomer women, both generations do online shopping research at about the same rate, with only a seven point difference between them.

"These findings are significant for marketers who are trying to tap into the extraordinary buying power of women, because they shine a light on how females are taking over the primary purchasing decisions for items typically handled by male shoppers and reveal important differences between generations that are often overlooked," said Janet Tonner, director of research & analytics at Vertis.

"As marketers continue their shift to utilize the newest technologies, it’s important to remember that Boomer women are the most open to new opportunities, have money to spend, and more time to spend it. Marketers who want to remain competitive in this environment must take these generational differences into account," said Tonner.

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News

Walmart reorganizes for back-to-school

BY CSA STAFF

BENTONVILLE, Ark. — Walmart announced that it ismaking back-to-school shopping even easier with new store improvements. Back-to-school items are now organized, both in stores and online, in one place and categorized by school age group, so families can quickly and easily shop supplies appropriate for their child’s grade, the company reported. Many of the most common school supply list items are located down the center of the back-to-school aisle allowing families to quickly check these items off their list.

“We know our customers need to stretch their dollars as far as they can,” said Duncan Mac Naughton, Walmart’s chief merchandising officer. “We’re making it even easier and more affordable for them this back-to-school season with low prices on more items along with our ad match policy and a better shopping experience.”

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