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Kroger testing health program in Kentucky

BY CSA STAFF

Cincinnati Twenty-three Kroger stores in central Kentucky will start testing a new health and wellness program, according to a report by Progressive Grocer.

The program will feature the NuVal nutrition rating system, and will serve as a testing ground for the grocer’s entire store base. The trial began Tuesday.

NuVal features shelf tags with scores from one for the least healthy foods to 100 for the healthiest items. The system analyzes over 30 food factors and ingredients to calculate a given score.

Additionally, the Kentucky test stores will feature registered dietitians to run scheduled tours with shoppers to help assess their individual dietary needs. Some tours will be available for children.

Further, the program will feature LUCY, Kroger’s name for the LC600 Health Station, a kiosk that enables shoppers to find out their weight, body mass index, blood pressure, pulse, blood oxygen and other health measures.

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Target selects DemandTec for assortment optimization

BY CSA STAFF

SAN MATEO, Calif. Target has selected DemandTec’s nextGEN Assortment Optimization software service to further tailor and localize its assortments, DemandTec reported.

The Assortment Optimization software enables retailers to optimize assortments across multiple categories, taking into account shopper insights and preferences.

 

 

“Like pricing in recent years, assortment planning has permanently changed. Rank reports and basic analytics simply don’t provide major retailers with the right insights they need to optimize and localize assortments for different store clusters, store layouts, and customer segments,” said Dan Fishback, president and CEO of DemandTec. “Target selecting DemandTec’s Assortment Optimization is a testament to this change and we are honored to further expand our strategic relationship with such an innovative industry leader.”

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Capturing the Twi-hards

BY CSA STAFF

Target is looking to take a bite out of the “Twilight” competition, by offering its selection of exclusive merchandise and promoting all things “New Moon” on its Web site.

The retailer, like Walmart, is offering its own “exclusive” DVD version of The Twilight Saga: New Moon along with clothing, toys and other items related to the popular film.

 

Target stopped at going the length Walmart has to garner Twilight fans. Walmart is featuring limited-time “Twilight Saga Shops” in its stores that, in addition to including the DVD and themed merchandise, showcases food and other items to complete a movie viewing experience.

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