Kronos real-time workforce analytics technology helps Puma reduce costs
Orlando, Fla. — Puma is improving the performance and reducing operational cost of its retail stores by giving district managers access to custom payroll and labor reports on a daily basis.
David Schaub, manager of retail operations at Puma North America, explained that Puma employs workforce analytics technology from Kronos to enable real-time analysis of how store employee hours trend against payroll goals. “We forecast payroll goals by week and target the amount of hours employees can work based on those forecasts,” explained Schaub during a presentation at the KronosWorks conference in Orlando, Fla. “We then compare payroll trends against the forecast for the rest of the week and change the forecast daily.”
Schaub said district managers receive daily email updates of how payroll forecasts are changing based on employee work trends and have access to current analytical data at any time.
“It’s the oxygen district managers live with every day,” said Schaub. “They need the information that allows them to manage payroll.”
Schaub said taking a longer-term, comparative view of payroll and labor also enables Puma to avoid drastic short-term corrective measures that can hurt overall store performance.
“How many customers and sales do we lose trying to cut people on the sales floor?” he asked. “We had a high amount of hours in fiscal September of this year and were able to make it up in the first week of fiscal October.”
Looking ahead, Schaub said Puma plans to provide store managers with access to Kronos analytics.
Staples celebrates Black Friday all week
Framingham, Mass. – In addition to opening stores at 8 p.m. on Thanksgiving, Staples is extending Black Friday sales the entire week of Nov. 24 through Cyber Monday on Dec. 2.
The retailer’s Black Friday promotions include online daily deals changed on a daily basis, trade-in/trade-up technology recycling programs that give holiday shoppers cash toward to the purchase of a new product, and free shipping for members of the Staples Rewards loyalty program and on all purchases of more than $45.
“At Staples, we’re making it easy for shoppers to find the perfect gift with amazing deals leading up to Black Friday through Cyber Monday,” said Alison Corcoran, senior VP of North American stores and online marketing, Staples. “Staples provides more ways than ever to shop this holiday season, including our new Staples.com online storefront, in store with our knowledgeable associates, new Staples.com kiosk or at the Holiday Center.”
Hudson’s Bay Company improves print promotion ROI
Toronto — To help increase profitability, Hudson’s Bay Company (HBC) launched a promotion optimization initiative in Canada to improve the ROI of its flyers, or newspaper ads. HBC worked with Saferock to develop the solution, which uses sophisticated analytics to analyze millions of records each week.
This Big Data solution calculates the incremental profits and sales resulting from each additional dollar of investment. The secret to success lies in the advanced statistical algorithms from Saferock that accurately estimate baseline sales and the ROI due to the current promotion. Results are then delivered to merchandising, marketing, and company executives in near-real time.
“Hudson’s Bay and the Saferock team collaborated to develop a tool that provides virtually real time analytics on flyer productivity,” said Ashley Whicher, VP of marketing at HBC. “The promotional optimization tool developed by Saferock has enabled our teams to measure the efficiency and productivity of the marketing investment on a weekly basis.”
Chain Store Age’s interview with Whicher appears in its October edition.
“We shed light on promo performance for every SKU and category,” said Shah Karim, CEO of Saferock. “Sales IQ keeps everyone aligned and on the same page. Our goal is to turn internal management meetings from debates into enlightened discussions, and this is what is happening.”