OPERATIONS

Lacoste selects Manhattan Associates to support omni-channel commerce

BY Dan Berthiaume

Paris – Lacoste has selected Manhattan Associates’ Enterprise Order Management solution to orchestrate its omni-channel retail operations and facilitate the company’s continued growth. With Manhattan’s technology, Lacoste intends to deliver a consistent brand and unified shopping experience to its customers.

The technology will provide Lacoste customer service representatives, initially in the call center, with a single view of customer transactions and network wide inventory, while giving shoppers control of when, where and how they receive goods.

"Manhattan’s depth of experience and capabilities in omni-channel fashion retailing made this an easy decision," said Francis Pierrel, CEO, USA, at Lacoste. "Manhattan’s success with large and innovative omni-channel retailers, across multiple geographies, was critical in our selection process. Its Enterprise Order Management solution will become the heartbeat of our omni-channel operation and will drive conversions across every point of commerce and improve customer lifetime value."

Lacoste will initially deploy Enterprise Order Management in the U.S. and plans to expand the deployment globally to support the company’s omni-channel retail operations throughout Europe and Asia also.

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News

Pepsi teams up with Prince Royce

BY CSA STAFF

Pepsi is teaming up with multi-platform recording artist Prince Royce artist in a year-long, multi-faceted deal that includes support of his U.S. summer tour and a national ad campaign.

Earlier this year, Pepsi and Prince Royce teamed up to surprise New York fans with a free performance the week leading up to Super Bowl XLVIII. In addition, Prince Royce appeared in a Pepsi intermission spot that aired during this year’s 56th Annual Grammy Award show.

As a sponsor of the 25th Annual Billboard Latin Music Awards, Pepsi will air four 30-second ad spots during the telecast including dedicated spots that illustrate how Prince Royce fits in with the brand’s "Live For Now" spirit. This year, Prince Royce is nominated for 16 awards, including Artist of the Year.

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FINANCE

Report: Easter traffic, sales down in 2014

BY Dan Berthiaume

New York – The eight-day run up to Easter 2014 fell shy of the previous year’s comparable period by 9.3% in traffic and 8.9% in sales. According to data from retail analytics provider RetailNext, there was a 1.2- percentage-point improvement in conversion, which helped generate a sales decline that was less than the traffic decline.

Average transaction value (ATV) was down by 1.9% leading up to Easter Sunday, with sales per shopper up by 0.4 percentage points. Friday, April 18, 2014 (Good Friday) saw higher conversion than Good Friday in 2013, along with smaller traffic and sales declines seen for the eight-day period leading up to Easter and even before Easter.

According to RetailNext, possible reasons for the decline in 2014 include Easter coming a couple of weeks after the Daylight Savings adjustment (as compared to 2013 when Easter was more than a month after the adjustment), a period that typically sees positive sales trends. Along those lines, Easter in 2013 coincided with the start of Spring, a time when there is clear weather changes and as such a surge in people going out.

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