OPERATIONS

Lands’ End deploys Fit Predictor to help online shoppers get best fit

BY Marianne Wilson

Dodgeville, Wis. — Lands’ End has brought on San Francisco-based Secret Sauce Partners to help improve the retailer’s online shopping experience.

Lands’ End has deployed Secret Sauce’s Fit Predictor service, which proactively finds a customer’s best fit in seconds using existing data, without the need for physical measurements.

For new customers without a Landsend.com shopping history, the service can predict the best fit based on the customer’s sizing with other brands. The service is currently being utilized with Lands’ End dresses, skirts, pants and jeans, as well as knit and woven tops among select customers.

"We’re constantly seeking new and innovative ways to improve our customer service — from offering the right merchandise and style to the best fit. Anything that can provide added ease and convenience to our customers’ shopping experience is worth exploring," said Edgar Huber, CEO and president of Lands’ End. "Plus, finding the perfect fit provides greater confidence in the online shopping process and it improves efficiency for the customer and Lands’ End."

Fit Predictor is already employed in 10 global markets including the United States and supports more than 3,000 brands and 40 million unique users per month. The technology had been proven to increase conversion and reduce returns.

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OPERATIONS

Trina Turk uses Demandware platform for seamless omnichannel shopping

BY Marianne Wilson

Burlington, Mass. — Demandware, a leading provider of enterprise cloud commerce solutions, announced that fashion and lifestyle brand Trina Turk is using the Demandware Commerce platform as the digital foundation for its commerce operations. Trina Turk, which re-launched its ecommerce site earlier this year with the Demandware platform, is leveraging Demandware to provide seamless shopping experiences across web, mobile and other distribution channels.

Trina Turk, founded as a women’s clothing line, has expanded into new product categories, including accessories (footwear and jewelry), activewear, handbags and bedding, as part of its growth strategy. However, Trina Turk was stifled by the limitations of its previous ecommerce platform, which lacked the functionality and scalability to support the company’s brand strategy and rapid growth of its online channel. The brand turned to Demandware’s cloud platform because it provides built-in scalability, robust merchandising functionality and the flexibility to deliver unique brand experiences. The company is also using Demandware’s order management functionality for shipping and order processing.

“As more of our shoppers connect to our brand, it’s no surprise that online is our fastest-growing channel, as well as one of our largest,” said Ray Starck, VP e-commerce, Trina Turk. “It’s critical that we stay true to our brand and deliver an engaging shopping experience, regardless of where our customers digitally shop. Demandware gives us a flexible and powerful platform that lets us continually enhance our brand experience without the burden of worrying about the back-end infrastructure.”

Trina Turk worked with Demandware LINK Solution Partners LiveAreaLabs for site design and Lyons Consulting Group for implementation.

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La-Z-Boy names president of retail segment

BY Marianne Wilson

Monroe, Mich. — La-Z-Boy Inc. announced the promotion of Daniel King to president of the company’s retail Segment. He has served as VP of La-Z-Boy’s retail operations since July of 2011.

In his new role as President, King will be responsible for all facets of the company-owned La-Z-Boy Furniture Galleries stores, including sales, store operations, training and merchandising functions. The company owns 101 of the 315 stores and, in fiscal 2014 the segment recorded approximately $300 million in sales.

Before joining La-Z-Boy as director of retail sales and operations, King was divisional VP (Southern Division) of Pepboys, where he had responsibility for 153 stores.

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