MARKETING/SOCIAL MEDIA

Lands’ End kicks off omni-channel campaign

BY Dan Berthiaume

Dodgeville, Wis. – Lands’ End is introducing the Lands’ End "How to Spring" campaign. The print and online advertising campaign includes a "How to Spring" sweepstakes, offering people the chance to win a $1,000 spring shopping spree.

Consumers can play the instant win game at the Lands’ End website or Facebook page from March 20 – April 20, 2014, for a chance to win a prize every day, plus a chance to win a $1,000 Lands’ End shopping spree. They enter their email address or connect with Facebook to get started. Then, they select their favorite pre-populated outfit and press the "spin" button. If the outfit on all three tumblers matches the outfit that the user curated, they instantly win a $1,000, $50 or $25 gift card.

Advertising and branding agency, AR New York, partnered with Lands’ End to conceptualize the campaign.

“Our spring collection is fresh, modern and relevant and is bursting with new styles that were created in the spirit of the Lands’ End customer’s busy lifestyle," said Edgar Huber, CEO and president of Lands’ End. "Whether it is our floral ponte dress, no iron pinpoint shirt, Drifter™ sweater or swim tee, all these versatile items can be mixed and matched to perfectly fit any moment of the day."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

Dunkin’ Donuts plans six new stores in East Texas

BY Dan Berthiaume

Canton, Mass. — Dunkin’ Brands, the parent company of Dunkin’ Donuts and Baskin-Robbins, has signed a multi-unit store development agreement with new franchise group, BG&E Investments, to develop five Dunkin’ Donuts restaurants and one Dunkin’ Donuts/Baskin-Robbins combination location throughout East Texas. The first restaurant is planned to open in summer 2014, and the remainder by 2018.

Led by Earl Wilmeth and his partners, this franchise group will manage and oversee the daily operations for each restaurant. Dunkin’ Donuts franchise opportunities still remain available throughout Texas in Beaumont, Wichita Falls and Midland/Odessa.

In an effort to keep the brand fresh and competitive, Dunkin’ Donuts offers flexible concepts for any real estate format including free-standing restaurants, end caps, in-line sites, gas and convenience, travel plazas, universities, as well as other retail environments.

Dunkin’ Donuts’ new look includes four distinct restaurant design options for franchisees, each featuring variations in layout, color schemes, graphics, textures, furniture and/or lighting. The designs enhance the current restaurant appearance, environment and layout to serve people all day long. Unlike other quick-service restaurants, Dunkin’ Donuts allows franchisees to select individual elements from any of the four options, creating a restaurant design that reflects their personal tastes and preferences, and best serves their specific restaurant size and location.

"We continue to experience significant growth throughout Texas, which wouldn’t be possible without our passionate franchisees who provide a high-level of customer service to our guests every day," said Grant Benson, CFE, VP of global franchising and business development, Dunkin’ Brands. "We are thrilled that Earl and his partners have chosen to further develop the Dunkin’ Donuts brand with us in the Lone Star State."

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...
REAL ESTATE

DSW plans new stores in Texas, Ohio

BY Dan Berthiaume

Columbus, Ohio – DSW Inc. plans to open two new stores in Corpus Christi, Texas, and Mentor, Ohio. Both stores are scheduled to open March 27.

DSW Rewards is a free loyalty program in which customers earn certificates toward future DSW purchases and receive special member-only offers. Customers can also participate in a Shoe Lover community on Facebook to receive exclusive offers and giveaways.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

Polls

Consumer confidence is high. Is that reflected in your stores’ revenues?

View Results

Loading ... Loading ...