MARKETING/SOCIAL MEDIA

Lands’ End Kids launches digital pop-up promotion

BY Dan Berthiaume

Dodgeville, Wis. – Lands’ End Kids is running a promotion involving digital pop-up stores in partnership with The Bakery by blogging site PopSugar. Seven style influencers and popular PopSugar Select mom bloggers will curate a collection of "First-day Faves" with a new digital pop-up shop launching each week on the Lands’ End e-commerce site.

Featured items will be offered at a 25% discount. Each of the digital pop-up shops will include three themed looks based on the back-to-school trends as selected by the style influencers. Looks will feature style for kids of various ages along with various needs such as dress code and school uniform. Below is the schedule for the pop-up shops:

• July 21, Jacinda Boneau of Pretty Prudent
• July 28, Leila Lewis of Inspired by This
• Aug. 4, Rachel Faucett of Handmade Charlotte
• Aug. 11, Jamie Sanders of Scattered Thoughts of a Crafty Mom
• Aug. 18, Melissa Griffiths of Bless This Mess
• Aug. 25, Allison Waken of All For The Boys
• Sept. 1, Vera Sweeney of Lady and the Blog

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OPERATIONS

Facebook introduces ‘save’ feature

BY Dan Berthiaume

Menlo Park, Calif. – Facebook is introducing a new “save” feature that allows users to save items they find on Facebook to check out later when they have more time. Users can save items like links, places, movies, TV and music.

Only the user can see the items they save unless they choose to share them with friends. Users can view the items they saved at any time by going to their saved items in the “More” tab on mobile or by clicking the link on the left hand side of Facebook on the Web. The saved items list is organized by category and users can swipe right on each item to share it with friends or move it into their archive list. Reminders will periodically appear in users’ news feeds.

Facebook will make save available on iOS, Android and Web in the next few days. While this feature will not have the same benefit as the “Buy” call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook, that is currently being tested, it will give consumers another chance to look at retail-related posts that they may not have time to view.

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MARKETING/SOCIAL MEDIA

Survey: Urban dwellers drawn by food

BY Dan Berthiaume

Boston – Food is a major driver of the American urban experience. According to a new survey of residents of six major U.S, cities by design firm Sasaki Associates, 82% of urbanites appreciate their city’s culinary offerings, and a new restaurant is the top reason the majority of them (46%) would venture to a new part of their city.

This is compared to 25% of people who are incentivized by a new store and 16% by a sporting event. These preferences vary by region, however, with Bostonians most likely to be enticed by a new restaurant (59%) versus New Yorkers (34%). And the majority of people (41%) consider food and restaurants to be the most outstanding aspect of cities they love to visit.

Working with an independent research firm, Sasaki developed "The State of the City Experience," which surveyed 1,000 people living and working in one of six cities: Boston, New York, San Francisco, Chicago, Austin, and Washington, D.C. Beyond food, respondents also enjoy consumer activities such as shopping and going out to eat (56%) the most, followed by programmed events such as farmer’s markets, outdoor concerts and food trucks (45%). And they want more: 46% of respondents said they want their cities to invest in more community-focused events and attractions such as farmer’s markets, swap meets, and food trucks for their open spaces.

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