Lane Bryant launches new branding campaign
Columbus, Ohio — Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company’s first comprehensive branding and marketing effort since 2008.
Debuting in September issues of select fashion and lifestyle publications, the campaign stars some of the plus size industry’s most notable models. The rebranding also includes Lane Bryant’s exclusive intimate apparel brand Caciqu.
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Kmart adjusts back-to-school offerings to reflect changing trends
Hoffman Estates, Ill. — Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.
According to Kmart, more public schools are requiring uniforms and others are now adopting a year-round school calendar. In response, Kmart has adjusted its approach to back-to-school by increasing the number of stores that sell uniforms and aligning its back-to-school sales periods by region to match that of the local school districts.
"As the back-to-school landscape changes, Kmart is making the necessary adjustments to provide customers the merchandise they need, when they need it," said Andy Stein, interim chief marketing officer Kmart. "By offering school uniforms in more markets such as Chicago and New York and online, and shifting the back-to-school sales periods in applicable markets such as California and Hawaii we can provide greater value to our customers."
Twenty-three percent of all public and private schools in the United States now have a uniform policy, with public schools making-up the majority at about 19%, according to Kmart. As the number of schools requiring uniforms has increased, the number of Kmart stores selling uniforms has expanded. Today, the retailer sells school uniforms online and at more than 450 locations across the United States.
Because uniform requirements differ from one school district to another, Kmart has varied its in-store and online offerings from French Toast and Dickies to reflect these differences.
Kinney Drugs names COO
Gouverneur, N.Y. — Kinney Drugs Inc. said Tuesday it has promoted Jim Spencer from his current position as VP retail operations to COO, effective immediately.
Spencer, who joined Kinney Drugs in 2010, will oversee retail and pharmacy store operations and the retail merchandising department.
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