REAL ESTATE

Lane Bryant opens new stores in New Jersey, Texas

BY Dan Berthiaume

Columbus, Ohio – Lane Bryant opens two new stores in Marlton, N.J., and Odessa, Texas on March 28. The New Jersey store is located at Willow Bridge Plaza and the Texas store is located at Chimney Rock.

Lane Bryant operates 775 stores nationwide and also operates an e-commerce site.

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REAL ESTATE

New Sears Outlet, Home Appliance and Mattress Showroom stores open

BY Dan Berthiaume

Hoffman Estates, Ill. – Sears Hometown and Outlet Stores Inc. opens a new store in Webster, Texas, on March 28. Each Sears Outlet Store, on average, offers shoppers more than 18,000-sq.-ft. of retail space.

In addition, Sears Hometown and Outlet opens a new Home Appliance and Mattress Showroom store in Spring, Texas, on March 28. Through a price-match policy, the Spring Sears Home Appliance and Mattress Showroom guarantees the lowest price on the top appliance brands, and is equipped with an internet kiosk where customers are guided by sales staff to view similar products, price match with other retailers, and order products not available in the store.

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News

Crayola Store, Easton, Pa.

BY CSA STAFF
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The Crayola Store envelops customers of all ages in a world of color and fun, immersive experiences while celebrating the breadth of Crayola’s product collection.

The 5,300-sq.-ft. space, part of the Crayola Experience, is designed to inspire creativity and encourage kids to explore and interact with the company’s iconic product. Among the highlights: a 41-ft. by 11-ft. "Pick Your Pack" wall that allows customers to customize their own crayon and marker packs. In the interactive "Create and Print" area, guests can create and print to print their own souvenir tees, totes and other keepsake items. Gaming technology, tablets and gesture technology keep visitors of all ages actively engaged in play areas.

Throughout the store, columns are covered with crayon names. Crayola’s signature "Tip" characters peak over ceiling discos, dropping splats of color on the floor below.

Design/In-Store Graphics: Reztark Design Studio, Cincinnati
Architect of Record: W2A Design Group, Allentown, Pa.


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